SEO & GEO
Will Google Use TV As A Web Content Ranking Signal?
No one can deny that our relationship with Google has been a love / hate one, sometimes bordering on a total hate / hate rapport—because sometimes it feels as if…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Copywriting Craft
Avoid Drowning in Crap: 25 Ideas For Fresh Content
Some people are afraid of spiders, some people are afraid of clowns (that's understandable), while others are afraid of buttons (weird, but true—I knew one such person). I have a…
Content Strategy
25 Reasons for Outsourcing Your Blog Writing
With over 91% of marketers embracing content marketing today, in-house is out when it comes to content creation! But what exactly does this mean? Does it mean your in-house writers…
SEO & GEO
20 Tips For Becoming An SEO Writing Superstar
They say that SEO writing is hard. They say there’s too much to learn. That, unless you really dedicate yourself, you’ll never make it. Plus, Google changes their algorithms so…
Content Operations
What Exactly Is The Internet Slowdown? How Will It Affect You?
Image source: Battleforthenet.com Did you notice anything strange on Wednesday, 10th September? Maybe spinning objects kept appearing before your eyes? Were you inundated with messages asking you to contact your…
Content Operations
How to Use Humor in Your Web Copy (The Right Way)
Humor is like common sense, it doesn’t grow in everybody’s garden. Some people have a good sense of humor while others don’t. And some have a dark sense of humor…
SEO & GEO
It’s Official: The Death Of Google Authorship
We've really had the run-around on Authorship, thanks to Google's ever-changing brain. Just when we thought all that hype was only that, we hear that Google has killed it. Completely.…
Content Operations
Long Web Content is Still the Winner, Says Search Engine Journal
The content length debate is one that never goes away, though it does seem to die down every now and then. Once upon a time, many content creators were afraid…
Content Strategy
10 Rules for Sharing Great Content
Your content, especially (and mostly) on social media, should include sharing and mentioning other content and authors in your niche. How can you successfully do this? How can you share others'…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
