Content Operations
How to Use Humor in Your Web Copy (The Right Way)
Humor is like common sense, it doesn’t grow in everybody’s garden. Some people have a good sense of humor while others don’t. And some have a dark sense of humor…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
It’s Official: The Death Of Google Authorship
We've really had the run-around on Authorship, thanks to Google's ever-changing brain. Just when we thought all that hype was only that, we hear that Google has killed it. Completely.…
Content Operations
Long Web Content is Still the Winner, Says Search Engine Journal
The content length debate is one that never goes away, though it does seem to die down every now and then. Once upon a time, many content creators were afraid…
Content Strategy
10 Rules for Sharing Great Content
Your content, especially (and mostly) on social media, should include sharing and mentioning other content and authors in your niche. How can you successfully do this? How can you share others'…
SEO & GEO
Did Exact-Match Keywords Get Replaced By Close Variant Keywords In Google Adwords?
Image Source: thenextweb.com Bring out your Google notebook again; Google is making another major change and this time it is to Google AdWords. Just when we all start to get…
Copywriting Craft
How to Repurpose Every Piece of Content You Write
Let’s face it; we all work on limited time. If we could selfishly dedicate even 50 percent of our time to only our online content, we’d all have a website,…
Copywriting Craft
Great Copywriting In Action: Bioware (For The Nerds)
Image source: gametrailers.com Bioware sure is a force to be reckoned with in the gaming world. If you aren’t a gamer, you might not know about this company, but they…
Content Strategy
Keep Your Audience Engaged By Teaching Through Blogging
Engagement, shareability, and even going viral. It’s what we all want out of our blogging. But how exactly do you get there? How do you keep a reader engaged enough…
Content Strategy
ALS Ices Out Content Marketing For 2014: The Story
Photo credit: Juan Carlos Reyes The ultimate goal of content marketing is to draw attention. The signal of successful content marketing is when that attention results in action. The ALS…
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