Content Strategy
Are We Drowning in Crappy Content?
The ocean is enormous. It’s made up of five separate bodies of water, but there is really only one ocean broken up over the planet. In fact, as of 2013,…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
The Unofficial Official Google Pigeon Update
In recent news, it appears that the people have given Google’s Panda 4.0 algorithm a loving nickname: Pigeon. What do a pigeon and a panda have in common? They both…
SEO & GEO
The Future of SEO: Topics Instead of Keywords
Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO…
Copywriting Craft
Great Copywriting: Sir Arthur Conan Doyle & the Infamous Sherlock Holmes
What makes great copywriting? The answer varies widely depending on whom you ask. However, there is a constant string of qualities that embodies what the industry classifies as great: engagement,…
SEO & GEO
Is Keyword Rich Anchor Text No Longer Useful In SEO Content?
Like Scrooge's ghost of Christmas past, the keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It's no…
Copywriting Craft
How Does Your Content Look At A Glance? Creating Irresistible Content
Do you know what “the glance” is? It’s the .7 seconds that we have to win readers. In that tiny time period, we have to get the audience to take…
Copywriting Craft
Great Copywriting In Action: Creative Artist Amanda Palmer
Image source: TED Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her…
SEO & GEO
Still Spending Money On Links? Why You Should Buy Content Instead
Back in the "pre-historic" days of Google, just before the first major Pandas rolled out in all their glory, there was such a thing as links. Through the use of links, from the use…
Content Strategy
What Are Content Delivery Networks (CDN)?
Have you been noticing the term “content delivery networks” or “CDN” hanging out around a few of your favorite sites? Have you heard that it is really quite useful to…
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