Content Strategy
What Should Your Content Marketing Budget Be?
Most fountains in populated areas have dozens of coins in the fountain basin. People are drawn to fountains, throw in coins, and wish for positive outcomes. While it’s a…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
25 Best Books To Help You Learn Copywriting
Mastering the art of copywriting can take years of experience. It's important to enjoy writing, if you're going to make this your trade. Copywriting can be an amazing career, especially…
Content Strategy
Why Your Content Marketing Must Have Focus
There are approximately 34,000 species of fish, and scientists discover hundreds more each year. Despite the huge variety of aquatic life, commercial fishing typically only focuses on a single fish…
Content Operations
50+ Blogging Statistics to Guide You Beyond 2024
Data takes the guesswork out of strategies. You can go from “We should try this and see if people respond” to “Most people respond favorably to this strategy. Let’s also…
Content Strategy
3 Bucket Approach to Consistently Profitable Content Ideas
The dreaded writer’s block. We have all been there. You stare at a blank content calendar and need thirty days worth of fresh ideas. However, not just any old idea…
SEO & GEO
How to Choose Keywords for SEO that Actually Rank
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? It’s probably to grab…
Content Strategy
Have You Discovered Your Unique Content Differentiation Factor? Why It’s Harder than Ever for Brands to Be "Unique"
Being seen and heard on the web is getting harder every day. There are nearly 2 billion websites in existence… But a mere fraction of them receive any traffic (only…
Content Strategy
15 of the Most Influential Bloggers and What You Can Learn From Them
Work until you will no longer have to introduce yourself! This is arguably one of the best pieces of advice that you will ever receive while working hard to grow…
Content Operations
Your Ultimate Guide on How to Write an Ultimate Guide (Infographic)
There is definitely some Matrix-like inception going on in today's blog. We've created the Ultimate Guide on, well, how to write an Ultimate Guide. Here's a fun fact: in this…
Quarterly notes from senior content marketers.
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