Content Operations
Find the Blog Posting Frequency that Works for You
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the…
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Copywriting Craft
How to Start Your Career as a Freelance Copywriter
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be…
Copywriting Craft
How to Do a Content Audit to Maximize Your SEO
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the…
Copywriting Craft
Copywrite vs. Copyright: What Copywriting Is (And Isn’t)
As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It's funny…
Content Strategy
What is Evergreen Content and How to Use it to Build Your Brand
Search engine optimization takes time. It’s like building a house where each new addition strengthens your construction. Every blog post you write, and website page you add gives you more…
Content Operations
The Ultimate Guide to SEO Content Writing: How to Rank in Google
SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to…
Copywriting Craft
How to Write an SEO Blog Outline in 3 Easy Steps
So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things.…
Content Strategy
The Content Marketer’s Guide to Content Writing Pricing
I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme…
Content Strategy
8 Signs Your Website Badly Needs a Content Update
Since your website doubles as an untiring brand ambassador, your content must always be fresh, engaging, and relevant. Peppering your pages with attention-grabbing and compelling content entices readers to browse…
Quarterly notes from senior content marketers.
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