Copywriting Craft
6 Super Simple Tips for Writing Clear Sentences
In content, there’s not much worse than bad writing. Bad writing can turn a great idea into muddled gibberish. Bad writing can make you sound silly or unintelligent – even…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
5 White Hat Link Building Practices Essential for Ethical SEO
When you’re in a crowded conference room, there are usually two types of introductions. You might be wandering about and see someone you greatly admire. You pluck up the courage…
SEO & GEO
How To Write Meta Descriptions And Titles: A Nutshell Guide
How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO…
Content Operations
Find the Blog Posting Frequency that Works for You
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the…
Copywriting Craft
How to Start Your Career as a Freelance Copywriter
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be…
Copywriting Craft
How to Do a Content Audit to Maximize Your SEO
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the…
Copywriting Craft
Copywrite vs. Copyright: What Copywriting Is (And Isn’t)
As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It's funny…
Content Strategy
What is Evergreen Content and How to Use it to Build Your Brand
Search engine optimization takes time. It’s like building a house where each new addition strengthens your construction. Every blog post you write, and website page you add gives you more…
Content Operations
The Ultimate Guide to SEO Content Writing: How to Rank in Google
SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to…
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