Copywriting Craft
How to Start Your Career as a Freelance Copywriter
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
How to Do a Content Audit to Maximize Your SEO
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the…
Copywriting Craft
Copywrite vs. Copyright: What Copywriting Is (And Isn’t)
As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It's funny…
Content Strategy
What is Evergreen Content and How to Use it to Build Your Brand
Search engine optimization takes time. It’s like building a house where each new addition strengthens your construction. Every blog post you write, and website page you add gives you more…
Content Operations
The Ultimate Guide to SEO Content Writing: How to Rank in Google
SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to…
Copywriting Craft
How to Write an SEO Blog Outline in 3 Easy Steps
So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things.…
Content Strategy
The Content Marketer’s Guide to Content Writing Pricing
I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme…
Content Strategy
8 Signs Your Website Badly Needs a Content Update
Since your website doubles as an untiring brand ambassador, your content must always be fresh, engaging, and relevant. Peppering your pages with attention-grabbing and compelling content entices readers to browse…
Content Strategy
How to Review Your Content for Efficacy and Quality
Your website reflects you and your business. It’s not enough to have an aesthetically pleasing site design. You also need to make sure you’re publishing impeccable content that Google will…
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