Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
The demand for consistent, high-quality content has never been greater. As businesses seek to grow their online presence and engage with customers through blogs, newsletters, and social media, many turn…
Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t…
When making a sales pitch, you want to sound eager but not desperate, but you also don’t want to sound too indifferent. Keyword placement for SEO in content requires a…
Hey Siri, how much has voice assistant usage grown in the past few years? Having a personal assistant ready to respond quickly is convenient for all your tasks, from texting…
You can buy mass-produced pens in stores for less than $1 each, yet people are still willing to spend $50+ for handcrafted pens. Even though technology offers ways to mass…
Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance,…
Human beings have fretted over the possible ways new technologies might affect us as long as we’ve had the means to record our worries and anxieties for posterity. In 370…
As an online writer, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your "best samples," and break out in shivers?…
The debate rages on… Is it worthwhile to learn how to write in the face of surging AI popularity? Artificial Intelligence has reduced writing anything from blog posts to white…
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