Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more…
This was originally published in 2017 and updated in May, 2020. What if I told you about a hot content marketing tool that allows you to dig deep into your…
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by,…
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored…
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling…
These are trying times for everyone. COVID-19 is the biggest crisis we’ve faced since World War 2. As of writing this, the number of infections has passed the one million…
The past month has been one of the craziest in our collective memory. I’m banking on the inevitability that NO ONE will forget March 2020, when a global outbreak known…
do content marketing – and ALL of those employ content creators of some kind. That said, for brands and businesses, not just any content will do – and not just…
You’ve heard content being praised time and time again by marketers. (Myself included.) But, why does content work? In today’s shifting business world, they say, content marketing is the way…
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