Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
What is UX Writing? Defining, Explaining, & How to Learn UX Writing by Express Writers | Jun 2, 2020 | Copywriting “less is more.” It may sound crazy, but it’s true — you can earn…
It’s hard to believe that this May marks nine years in business for my team at Express Writers. We’re very fortunate, if you consider the scary statistics surrounding business tenure.…
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity? Or why certain brands pop into your head when you see certain colors? Why some businesses withstand…
Most marketers are obsessed with keyword traffic volume (also called keyword search volume). The higher the better. Or, at least, that’s the common M.O. you’ll encounter. People think higher traffic…
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more…
This was originally published in 2017 and updated in May, 2020. What if I told you about a hot content marketing tool that allows you to dig deep into your…
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by,…
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored…
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling…
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