Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two? According to…
Doctor by day … blogger by night? You bet it’s a thing. In 2020, 90 percent of businesses out there are blogging because it’s the single biggest thing you can…
90% of businesses are blogging in 2020. By the time you’re done reading this article, tens of thousands of posts will have been finished and pushed live. With 77% of all…
Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good on paper. After all, who doesn’t want glowing numbers to present to their client…
As a writer myself and the owner of a writing agency, artificial intelligence (AI) has been after our jobs for a while. Can it be done cheaper? By a robot?…
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a copywriter does on…
This post was originally published in March 2014 and completely updated in August 2020. SEO, SMO, CMO, UXO, CRO… What does it all even mean? It’s another one of those…
Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious.…
Here’s a scary fact. Your customer service representatives could be causing your business heavy losses. In fact, businesses lose up to $75 billion a year because of bad customer service.…
Real practice from the people who write and edit the work. No AI fluff, four times a year.
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