Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a copywriter does on…
This post was originally published in March 2014 and completely updated in August 2020. SEO, SMO, CMO, UXO, CRO… What does it all even mean? It’s another one of those…
Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious.…
Here’s a scary fact. Your customer service representatives could be causing your business heavy losses. In fact, businesses lose up to $75 billion a year because of bad customer service.…
What Is Direct to Consumer Marketing? + How Content & Inbound Marketing Fits In by Express Writers | Jul 28, 2020 | Content Marketing Your business can lose a ton of money if you stick to…
Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number…
It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting…
This is a guest blog from our Expert Marketing Writer, Jillian. If you were to research a marketing strategist job description on Google, you would find one common characteristic: goal-oriented.…
Your knowledge of internet grammar is important to the perceived quality of your online content. When you know your stuff, you portray yourself as sharp, smart, savvy, and updated. Readers…
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