So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two?
According to the 2020 CMI benchmark findings, 89% of B2B marketers use blog posts in their marketing strategy. But what if you’re not a solid writer? Or you’re not an expert on the topic at hand? What if you simply don’t have time to focus your efforts on writing fresh content? How can you be expected to create current blog posts while maintaining a position of authority and overseeing all the other responsibilities for your business? 😵
Simple. Invest in and buy blog content.
Purchasing content is a great way to keep your website fresh and current while providing meaningful information to your readers. As someone who has written several books, created more than 1,000 blogs, and has pioneered a writing agency in the completion of 30,000 projects in under a decade, I know all about the game of investing in consistent blog content for success.
Not all content is created equal, so it’s good to know when and how to buy blog content for your business.
Let’s dive in.Purchasing content is a great way to keep your website fresh and current 🌱 while providing meaningful information to your readers. 📑 Learn when and how to buy blog content for your biz from @JuliaEMcCoy, a veteran expert. Click To Tweet
Why is Blog Content Even Necessary?
This year, more than 6 billion daily searches have taken place on Google, with 1.74 billion global websites vying for prospects’ attention. To bring your business to the top of search results, you should optimize your website with information that meets their needs and alleviates their pain points.
The best way to do this is through content. And the most effective content is blog posts. ✏
Search engine optimization is extremely important to your marketing success. It’s all about realizing what people are searching for online. By understanding the keywords they’re using to find that information, you can develop content for your website that search engines will recognize.
Relevant, meaningful information attracts people who are interested in your offerings. This drives traffic and increases ROI.
Blog posts are a great way to generate leads and drive sales for the following reasons:
- Allow you to target specific keywords: You can develop content based on topics your company specifically wants to address. Or you can research trending phrases. Either way, you’re able to customize your content to meet the particular needs of your audience.
- Keep your website active: Fresh content lets people know your business is current. This helps build trust and confidence among your prospects.
- Provide more valuable material: Search engines have more information to analyze when ranking search results. The more content you provide, the more keywords you can use, and the more useful your site can be. This leads to higher rankings.
- Enable you to link to other pages: By sharing information with other valuable resources, you expand reach, solidify your credibility, and secure a higher position in search results.
Blogging is obviously an important aspect of content marketing. It needs to be done well, and it needs to be done right. Which is why you should consider outsourcing this valuable piece of your marketing strategy.
Need more guidance on profitable content marketing practices? Check out The Profitable Content Marketer Skills Cheat Sheet to learn 11 skills and 30+ tools every successful marketer should know.
5 Benefits of Buying Blog Content
Content is key to the success of your marketing plan. Unfortunately, it takes time and resources to create high quality articles that benefit your SEO. When you buy blog content from a reputable service, you’re sure to amplify your efforts. Here are five reasons you should buy blog content for your website.
1. Saves Time
We can all agree that blog content must consist of quality articles. However, it takes time to write content that will generate leads and drive sales.
The average blog article takes about three hours to complete. Articles involve research, identifying keywords, and following SEO best practices. Then, once they’re written, their impact should be tracked and analyzed.
If you’re not able to commit that kind of time to a quality piece, you may wind up with sloppy articles. Poorly written blog posts can actually do more harm than good.
Information that offers no value can result in disgruntled readers. This can yield negative results, like blocked emails or poor reviews. To ensure success, buy blog content and leave the writing to the professionals.
2. Saves Money
Not only does it take a lot of time to create a blog article. The time it takes for topic research, keyword research, strategizing, analysis, and writing all equates to cost. Someone has to get paid for all that work! 💰
The average salary for an in-house content writer is nearly $82,000. This doesn’t include taxes, equipment, software, or office space.
By outsourcing content writing, companies can save significant money. Additionally, when you buy blog content, you’re less likely to need edits or rewrites, which also saves you time and money. Plus, you ensure you’re getting quality articles written by SEO experts who will create effective content that yields results.
3. Increases Productivity
There’s only so much a person can do in a day. As we’ve noted, a single blog article takes time. You’ll only be able to produce as much content as your schedule allows. To create the amount of content that would be optimal for marketing success, as they said in Jaws: “You’re gonna need a bigger boat.” 🦈
When you buy blog content, you’re accessing a large team of writers who can all be working simultaneously to bring you quality blog articles. As a result, you’ll receive more articles more quickly, allowing you to generate leads and satisfy your readers more efficiently and effectively.
4. Improves Online Authority
Maybe you’re not the best writer. Perhaps your expertise is limited when it comes to creating meaningful content for readers. Or maybe the needs of today’s consumer are outside your wheelhouse.
Remember those 6+ billion daily Google searches we mentioned before? Last year, top searches included Disney Plus, Hurricane Dorian, and Baby Yoda. This year, as we face a global pandemic, top searches include how to make a mask, recipes for homemade hand sanitizer, and how to cut your own hair.
It’s a weird time for everyone. Consumers are navigating a new way of life while businesses scramble to find ways to meet unprecedented needs. For content marketing, to remain relevant, you now need to provide information that addresses these unusual circumstances.
You’re most likely unfamiliar with writing about how to file for unemployment or how to create the best virtual conference environment. But this is the kind of information people need right now.
This is just another reason why it’s a good idea to buy blog content.
When you hire a writing service, you’re reaching a pool of talent with vast experience and a fresh perspective. You’re accessing a variety of writing styles and proficiency in industry knowledge. You’re sure to receive a collection of articles that will be appealing to consumers and search engines.
5. Increases Your Chances at Ranking
When you buy blog content, professional writers know how to create articles that are optimized for SEO. They understand how to strategically place keywords that search engines will notice. They know how to write meta tags and descriptions. They use appropriate style and formatting, like bullet points and headers.
Articles written from an SEO standpoint will be more effective in targeting search engines and earning higher rankings in search results. Optimized content helps increase your visibility, generate more leads, and boost your ROI.5 benefits of buying blog content: 1️⃣ Saves time 2️⃣ Saves money 3️⃣ Increases your productivity 4️⃣ Improves your online authority 5️⃣ Increases your chances of ranking 📈 Click To Tweet
How to Hire Writers
So your blog is up and running and you’ve got some good content out there. But then you start noticing a drop in engagement. Quality is lacking and deadlines are missed.
You’re finding it harder to make time in your busy schedule to maintain a current, relevant blog. And even worse, you’re starting to dread it.
Do some research. Find a reputable company with good reviews and positive results (hint: I know a great one! 😉). Ask for writing samples. If you don’t already know a writer you’d like to use within that company, they can assign one based on information you provide about your project.
For a successful and efficient blog purchase process, communication is key. You should provide detailed information that clearly expresses your needs and goals for each article. Valuable information includes:
- Outline: This should provide a general idea of what the client needs, as well as any specific requirements.
- Reference piece: Examples of articles you like give writers an idea of what you’re looking for in terms of style, word count, and delivery.
- General details: Let the writing service know what your business is about. Explain the topic of your article. Mention tone of voice, focus keywords, and target audience. Give writers some background about who they’re writing for and what they’re writing about.
By providing clear instructions, you set your level of expectation and start the writers on a clear path for success. But beware of putting too many restrictions on your team.
Our Content Manager, Korilynn, says it’s important for writers to have a clear understanding of your needs. But writers should be encouraged to use their creativity to provide articles that resonate with your audience.
Too many parameters result in lackluster content that has been jammed into an overly specific outline. You want to buy blog content that engages your readers and keeps them coming back for more.
Express Writers Can Help
I know maintaining a fresh, relevant blog isn’t easy. That’s why I started this company. I want to provide businesses like yours with resources to help you succeed. Our professional writing team is standing by to provide you with quality content that yields results.
Talk to us about your content needs today. We’re ready to help.