On Wednesday, October 4, we hit a major milestone:
We published our 1,000th blog.
How crazy is that?!
Across the last five years, we never stopped blogging, and it has really paid off.
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To celebrate, I’ve put together a short, interview Q/A style piece on why and how our blogging has brought us serious return and become a worthwhile investment.
We Hit 1,000 Blogs! What It Looks Like to Blog One Thousand Times = And the Return On Investment
Ready? Let’s jump in!
How Long Has the Write Blog Been Running?
Since September, 2012, we’ve been blogging at www.expresswriters.com/write-blog.
As of today, that makes 5 years and 1 month.
How Consistent Have We Been?
On average, we publish 3-4 blogs every single week, and have kept up this consistency since our first month.
How Much Has This Consistency Paid Off?
1) Rankings: Today, we have over 11,000 keywords ranking organically in Google from the blogs we’ve posted:
Many of the ranking terms are long-tail keywords, and we see our blog posts hitting the top 3, 5, 10 and 15 spots in Google for these keywords. Over 400+ keywords are within the top 5 results of Google.
2) Direct leads and sales: Our talk to sales forms come in primarily when prospects find our content in Google. Here’s an example of one of those forms. Our Sales Manager, Tamila, assisted prospect Jeff with a cart containing the product he needed, and he bought within just a few days.
We’ve had over 500 talk to sales forms filled out since 2012!
On average, 50-70% of our Talk to Sales close within 1-2 weeks. Our typical minimum investment is anywhere from $60 – $100 or $150, on a new client’s first order. If we were to shoot for the middle, $100, that’s $50,000 minimum right there. But, many of these Talk to Sales have worked out to much more. For instance, one contract was worth $75,000 over the course of 15 months.
Safe to say, these organic leads have brought us a HUGE majority of our income.
How Much Have You Invested Into It?
I write a major part of all the content on the Write Blog, with a lot of assistance. I have three trained expert writers on staff that help me create some of the content, while I research and write about the trends. I write and schedule all email content. We have a designer on staff that creates the content visuals for us.
Rachel, our social media manager, writes weekly recaps for #ContentWritingChat, and sometimes guest blogs as well as schedules shares on all our published content. Hannah, our Content Director, has also guest blogged on the site, along with one of our client social media copywriters, Krystal.
Content types like infographics, for example this one, can cost upwards of $500 to create, plan, and design. We do infographics quarterly.
Besides that, I audit and check our website content, product descriptions, and update as needed, which is usually a bi-weekly job. We have more than 90 site pages, not including product descriptions!
Tools and Costs Involved?
We use ConvertKit, which is $75/month for email marketing: MeetEdgar, $49/month to social share: and on average, I pay out a minimum of $250/weekly in content creation time to my designer, content creators, editors, and our staff social media manager. My hours are at least 5 weekly, sometimes more.
It’s Not Easy, But Done Right The Dividends of Blogging Are Huge
If you’re not regularly blogging, let this be a testament and inspiration to what happens when you do – and roll your sleeves up and get going!
We’re a team that lives what we say – we abide by the products we sell! Seriously, I don’t know of another content agency that lives and eats because of the huge amounts of content they’ve created. We’re able to see leads organically roll in from Google consistently – day in, day out.
And if you need help – because I for one know how tough this is to maintain! – our professionally written and managed blog packages are always here, anytime you need us to help you.