Copywriting Craft
9 Characteristics of the Best Web Copywriters
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
The 4-Step Guide to Writing Web Content for Your Business Website
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in……
Copywriting Craft
Are Press Releases Still Beneficial for SEO & Exposure Today?
To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the…
Content Strategy
Why Businesses Are Set to Spend $600B on What’s Important: Content Marketing
Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors? The answer is none of these. The true king of…
Content Operations
5 Reasons You Need a Content Writer
I know why you're reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we're all gathering together freely once more. ? You and I…
Content Strategy
The Cost of Bad Writing: Why Companies Spend $3B a Year on Writing Errors
Sure, good writing is essential for writers. What about everyone else? It can't be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical…
Content Strategy
When to Get a Writer for a Case Study: Everything You Need to Know
You’re an expert at what you do, and it shows every day in the form of happy clients. What better way to convince prospects that you can do the same…
Content Strategy
What is Pillar Content? How to Write Pillar Pages That Resonate with Readers and Earn Higher SERPs
By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of…
SEO & GEO
SEO vs. Advertising: Does SEO Content Outperform Advertising? (Hint: Heck yeah, it does.)
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you advertising space would love to debate the finer points and point…
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