Copywriting Craft
7 Content Writing Trust Builder Techniques
Now more than ever, brand trust is a deciding factor in your customers’ purchases. What is brand trust? It’s how much your customers trust your reputation – your promises and…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
How Important Is Content to SEO? Google Says It Could “Likely Matter More Than Any Other Factor”
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to…
SEO & GEO
What Google Penguin Cracked Down On, and Why That Still Matters Today
Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s…
SEO & GEO
The Scoop on Backlinking & Content: How Should Getting Links Fit into Your Content Marketing Today?
Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is…
SEO & GEO
5 of the Most Horrible, No-Good SEO Content Mistakes (& How to Avoid)
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere…
SEO & GEO
5 Google SERP Features You Need to Know About & How to Create Feature-Worthy Content
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP…
Content Operations
How to Write a Press Release (Infographic)
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than…
Copywriting Craft
Why Hire an Expert Copywriter?
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And…
Content Strategy
Content Marketing Outperforms Cold Calling and Other Dying Marketing Techniques: Here’s Why.
Content marketing is leaving outdated marketing methods in the dust. Feeling doubtful? The $400 billion content marketing industry is on track to explode. Overall, content marketing will grow by $269.24…
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