SEO & GEO
5 Google SERP Features You Need to Know About & How to Create Feature-Worthy Content
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
How to Write a Press Release (Infographic)
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than…
Copywriting Craft
Why Hire an Expert Copywriter?
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And…
Content Strategy
Content Marketing Outperforms Cold Calling and Other Dying Marketing Techniques: Here’s Why.
Content marketing is leaving outdated marketing methods in the dust. Feeling doubtful? The $400 billion content marketing industry is on track to explode. Overall, content marketing will grow by $269.24…
Copywriting Craft
9 Characteristics of the Best Web Copywriters
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write…
Content Operations
The 4-Step Guide to Writing Web Content for Your Business Website
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in……
Copywriting Craft
Are Press Releases Still Beneficial for SEO & Exposure Today?
To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the…
Content Strategy
Why Businesses Are Set to Spend $600B on What’s Important: Content Marketing
Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors? The answer is none of these. The true king of…
Content Operations
5 Reasons You Need a Content Writer
I know why you're reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we're all gathering together freely once more. ? You and I…
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