Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Content marketing is leaving outdated marketing methods in the dust. Feeling doubtful? The $400 billion content marketing industry is on track to explode. Overall, content marketing will grow by $269.24…
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write…
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in……
To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the…
Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors? The answer is none of these. The true king of…
I know why you're reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we're all gathering together freely once more. ? You and I…
Sure, good writing is essential for writers. What about everyone else? It can't be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical…
You’re an expert at what you do, and it shows every day in the form of happy clients. What better way to convince prospects that you can do the same…
By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of…
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