Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is…
Now more than ever, brand trust is a deciding factor in your customers’ purchases. What is brand trust? It’s how much your customers trust your reputation – your promises and…
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to…
Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s…
Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is…
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere…
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP…
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than…
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And…
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