SEO & GEO
How to Update Old Content: Your Ultimate Guide to More ROI From Every Old Piece
You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your viewership has begun to slip. The anxiety starts to sink in as…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Copywriting Craft
Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence
How do customers perceive you online? It begins and ends with your point of view and tone of voice. ? ✍️ Overwhelmingly, brands with their POV and tone of voice…
Content Operations
New Year, New Site: Why You Need One & How to Build (or Rebuild) a Great Business Website
Whether or not your business operates online, you need a website. Let me repeat that, with one addition: You need a GREAT business website. Why? It’s not just for looks.…
Content Strategy
How to Build a Strong Digital Content Strategy in 2022 & Beyond
Content alone will do nothing to improve your marketing results. (But you know that.) Pushing out content with no direction, no strategy, no purpose, no goals, and no targeted audience…
Content Strategy
Switch to Managing Instead of Doing: The Secret to Content Marketing Planning Success
I started Express Writers with nothing but $75, a dream, and my passion for writing. It all began in 2010. I was in college, trying to get a degree I…
Content Strategy
4 New Year Content Marketing Resolutions That Will Explode Your Online Results
Content marketing never sleeps, nor dies. It evolves – constantly. It thrives in adversity. And it transforms a crisis – like the 2020 pandemic – into an opportunity. Maybe you’ve…
Copywriting Craft
Real Estate Blog Writers: How to Write Helpful Content People Want to Read
So, you want to start writing a real estate blog? That’s a great move for your practice and your brand. According to Demand Metric, businesses with a blog generate 67…
Content Strategy
Why Your Niche Marketing Strategy Needs to Be About Your Content Differentiation Factor
Question: Does a niche marketing strategy still work today? Answer: Yes, but not in the way it used to. To understand what I mean, imagine this. It’s Friday night, and…
Content Strategy
Winning Online, Consistently: Your 6-Point Brand Ecosystem for Today & Tomorrow
Your brand is a beanstalk. ? If you want it to reach the clouds, you must prepare your garden wisely. There’s a lot of chatter out there in marketing when…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
