Inexperienced copywriters tend to think that creativity is the gift from above that automatically determines the quality and effectiveness of their content pieces. In reality, efficient, target-oriented copy that actually works is a complex 1,000 piece-puzzle requiring multiple skills, time, talent, passion and lessons learned over the course of a few days, months of years. … Read more
Chances are that you have heard of Under Armour. They are well known for their ultra-warm athletic clothing, serving not only athletes, but those who are looking for top-quality clothing for multiple purposes. Under Armour has nailed their branding image through quality products and catchy copywriting and motivational phrases. Business owners take note: Under Armour … Read more
No matter your taste in films, you’ve probably heard of Quentin Tarantino. Born in Tennessee, he wrote, acted, produced, directed, even created the soundtracks, and edited more than 23 films. He won two Oscars, two Academy Awards, two Golden Globes, two BAFTA Awards, over 100 more awards, and was nominated 97 times. His movies are … Read more
Image source: AOL.com “No matter what people tell you, words and ideas can change the world,” said Robin Williams. No one knows this better than artists do. From musicians to actors and writers, we all know that one idea combined with passion and the right words can invoke change. In some cases, it can even … Read more
Image source: TED Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her recent TED Talk, Amanda Palmer has made connections with many people and regularly encourages her fans, even those who might not like her music. Even … Read more
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral nowadays. This blog is going to discuss a few handy tips … Read more
Image source: Mashable Grumpy Cat, also known as Tardar Sauce, is one of the longest lasting memes the Internet has ever seen. She took us all by storm with her adorable glare and imposing, “NO” response to everything. We have all, at one point or another, shared a Grumpy Cat meme and many of us … Read more
The English language is, quite possibly, one of the strangest languages out there. Contradicting rules, incredibly unique words, and confusing idioms are just a few reasons why. Do you suffer from abibliophobia? Do you bloviate and carry a bumbershoot with you while you lollygag? Let’s find out in today’s blog that explores some of the craziest … Read more
Just so you know, this blog is also subtitled, Where in the World is Carmen Sandiego? Why? Well, it’s hard not to relate the entire topic here in any way to the classic 90s television show, “Where in the World is Carmen Sandiego?” It was such a great show and everybody loved trying to figure … Read more
Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that you could ever find on the supermarkets’ shelves? In this case, the not-so-secret recipe for success involves a very important element: irresistible copywriting that can … Read more