As copywriters, our goal is to make an impression. The businesses enlisting our unique services depend on our skill and talent. And they depend on more than sheer technical knowledge; they cling to our gifted talent, that spark of passion that allows us to be great storytellers. You might say they expect us to make … Read more
The world of cinema didn’t start with the first Transformers film (thank goodness!), even though there have been about a hundred sequels to it (or is that just me?). You know that a film is truly great when it stands the test of time. And few classic films have stood the test of time as … Read more
Repurposing content is one of the hottest topics in the world of copywriting. Why? It’s something almost every brand is finding valuable. Not only does it save time, but it’s a fantastic means of reusing existing, already-awesome copy. Now, we’ve talked about content repurposing before. In fact, we’ve handed you a handy how to guide … Read more
Image source: gametrailers.com Bioware sure is a force to be reckoned with in the gaming world. If you aren’t a gamer, you might not know about this company, but they are known for bringing us incredible games like Baulder’s Gate, Mass Effect, and Dragon Age. This company became a strong name recently because of their … Read more
Image source: TED Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her recent TED Talk, Amanda Palmer has made connections with many people and regularly encourages her fans, even those who might not like her music. Even … Read more