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Great Copywriting in Action: The Big Bang Theory

As copywriters, our goal is to make an impression. The businesses enlisting our unique services depend on our skill and talent. And they depend on more than sheer technical knowledge; they cling to our gifted talent, that spark of passion that allows us to be great storytellers. You might say they expect us to make a big bang. So what better show to turn to for great copywriting in action than the successful television comedy called, The Big Bang Theory?

Chances are you’ve at least channel surfed past the show. You may have even watched an episode or two. Or you could be an addict because it’s just a fun show. Did you know it dominates the awards? The series debuted on CBS on September 24, 2007. As of September 22, 2014, the show premiered its eighth season, and it’s scheduled to run for at least two more. It’s been nominated and won its fair share of Emmy, TCA, American Film, and People’s Choice awards. In fact, you can see a hefty list of nominations and wins on Wikipedia. But outside of just plain dominating when it comes to awards, what can The Big Bang Theory teach copywriters?

If at First You Don’t Succeed…

Here’s a little known fact about the show: The original pilot was unaired. It was made for the 2006 to 2007 season, and the network didn’t pick it up. Johnny Galecki (Leonard) and Jim Parsons (Sheldon) were the only two actors from the pilot that made it to the highly successful and network grabbed 2008 premier.

You see, the initial pilot was a flop. Behind-the-scenes reels with today’s cast and crew identify several factors for the flop from the original actress cast as Penny to the script itself. There’s a blaring set of lessons for us copywriters in this example:

  1. Mistakes Happen: You can’t get it right all the time. Sometimes a great piece of copy just doesn’t work for a client. It doesn’t mean you suck, and it doesn’t mean you’re facing an impossible situation. It simply means mistakes happen. Sometimes we don’t knock it out of the park the first time. Sometimes it’s the feedback from the ‘oops’ that makes all the difference and turns a mistake into a masterpiece.
  2. Don’t Give Up: You know the old adage; if at first you don’t succeed, try, try again. It’s good advice, but hard to follow. Sometimes that mistake kills our self-esteem. It can even make us question our professional abilities. Don’t let that happen. It’s the quickest path to giving up. If the minds behind The Big Bang Theory had called it quits after the original pilot flop, they wouldn’t be the recipients of seven Primetime Emmy Awards and numerous Golden Globe nominations.

A Couple to Learn From

One of the most unpredictable plot twists in the series came when the awkward, socially inept, and brilliant genius Sheldon Cooper ended up with a girlfriend. It was even more unpredictable to see how Amy Farrah Fowler fit his idiosyncrasies perfectly. In all their nerdy eccentricity, they’ve become one of television’s beloved coupled. It just so happens that a few of the elements contributing to their “perfect couple” status, according to the HuffingtonPost.com, are applicable to us.

#1: Accept the Unsolvable

big bang theory

Image Credit: HuffingtonPost.com

Some problems just don’t have solutions. You cannot realistically expect to solve every client or audience problem, but you can do your best to solve the ones within your power. You are a copywriter, which means you a copy expert. You know how to speak to an audience, and you’re skilled at calling them to action. Put those skills to use, but know that it is beyond your power to solve every problem. There’s a certain amount of responsibility that lies with both your client and the audience.

#2: Always Speak From the Heart

One of the quickest ways to alienate an audience is to be fake. People can spot fake a million miles away, and they know when they aren’t being treated fairly.

In the world of copywriting, it’s easy to get so caught up in the technical side that we forget about the essentials. Storytelling is one of our most powerful tools at our disposal. Speaking from the heart should never be underestimated.

Humanizing content is something no program can do, and it separates us from low quality copywriters. We have the unique talent for turning the dullest copy into a viral phenomenon. And our most powerful ally in this fight is our humanity.

Always strive to understand your client and their audience well enough to speak from the heart. It will set you apart from other writers, and it will make you an invaluable business asset.

#3: An Ironclad Relationship Agreement Rocks

We’ve talked about the importance of research in our 7 Ways to Create Content Marketing for Buying Intent. We’re no strangers to the fundamental groundwork that goes into every project we undertake. But we rarely talk about the other groundwork that goes into working with a client. You know the kind I’m talking about—our terms and conditions.

In today’s professional world, it’s crucial to have fair and clearly stated terms and conditions. It’s also important to have a working relationship agreement. It ensures that both parties know what’s expected, and it can be the savior when something unexpected transpires.

If a potential client bucks your terms and conditions, don’t let it rattle you. As long as you’re offering fair and reasonable terms, a client who bucks them isn’t worth your professional time.

Great Copywriting Is Everywhere

Dare we say that there isn’t a book, script, play, film, or television show on the planet that is void of great copywriting advice? Unlike other professionals, we copywriters can learn how to improve our craft in limitless ways. The Big Bang Theory is a great example of how the staples that support our ability to be excellent copywriters are well within our control. How will you wield them?

Main photo credit: Fanpop.com

 

 

copywriting and the wizard of oz

Great Copywriting In Action: The Wizard Of Oz

The world of cinema didn’t start with the first Transformers film (thank goodness!), even though there have been about a hundred sequels to it (or is that just me?). You know that a film is truly great when it stands the test of time. And few classic films have stood the test of time as well as ‘The Wizard Of Oz’.

The film is now 75 years old, yet still regularly features in lists of the greatest films of all time, and the American Film Institute selected it as the greatest fantasy film ever made. There’s one word that sums up the reason for this. No, it’s not ‘courage’ (we’ll come to that later), it’s ‘quality’. The film has quality stamped all over it. Successful copywriting has to put quality first as well, particularly as Google are now making the quality of content its main criteria. Take a look at the film again, and there are plenty of lessons that a smart copywriter can learn. Now, tap the heels of your ruby slippers together, and follow me to a magical land full of incredible copywriting.

Look Magnificent

You could put a 5-year-old child who speaks no English in front of The Wizard Of Oz, and they would love it. Know why? No, there’s no subtitles, that would be cheating. You do know why, because I put it in bold up above. It looks magnificent. No expense has been spared when it comes to the overall appearance of the film.

Do you remember the moment when Dorothy gets transported away from Kansas to the world of Oz? If you’ve seen it, it’s impossible to forget. The screen changes from black and white to amazing color. And what color! It’s one of the most incredible moments in cinema history, and I have to say I always find it strangely moving too. A great copywriter needs to make their content just as exciting. This can involve selecting the right images, and it always involves selecting the right words.

Remember that your writing shouldn’t simply be functional, it should be fun and fabulous! Splash a little technicolor into your content.

Keep Your Copywriting Fresh

How can a movie that’s now three-quarters of a century old still feel so fresh? That’s because it deals with things that everyone can empathize with. Our world has changed a lot since 1939, but, believe it or not, people are still exactly the same. Cinema and television audiences today are just as uplifted and excited by the film as they were when it was first shown. Show it to a child for the first time, and watch the look of joy spread across their face.

The film doesn’t need 3D, it doesn’t need super high definition or CGI, because it has superb writing. Noel Langley. Florence Ryerson. Edgar Allan Woolf. These are the scriptwriters behind the film. Their names may be little known, but their work certainly isn’t. If they were copywriting today, they’d be naturals, because they knew the importance of keeping things simple, to the point, and, well, fresh.

Use The Best Sources

Which came first, the chicken or the egg? (The answer’s ‘the egg’ by the way, because reptiles laid eggs millions of years before birds evolved, so that’s that one cleared up). Which came first, the book or the film? Yes, it may surprise lovers of great films such as The Wizard Of Oz, The Lord Of The Rings, Schindler’s List and more, but before the film there was already a great book. That doesn’t make the achievements of the screenwriters, producers and actors, it simply means that they were smart enough to find a superb source.

Copywriters can learn from this too. Plagiarizing is a complete no-no of course, but we shouldn’t live in a vacuum. We can take inspiration from great writers, and great content, that’s come before us. By adding our own unique thoughts and interpretations we can make copy that’s more useful than a self driving car that tans you en route. The original author, L. Frank Baum, is well credited in the film and its promotional material, so this helped to gather the interest of his fans. Copywriters can achieve the same effect by citing their high authority sources.

Be Truly Memorable

What do you remember the most about The Wizard Of Oz? The dissolving witch (‘I’m melting, I’m melting’), the beautiful ending (‘There’s no place like home’), the flying monkeys, the munchkins, the cute dog, Dorothy’s gingham dress, or the incredible music? Both the American Film Institute and The Recording Industry Association of America named ‘Somewhere Over The Rainbow’ as the greatest song of the twentieth century.

You could ask a hundred people, and get a hundred different answers, but what’s indisputable is that once you’ve seen The Wizard Of Oz, you’ll never forget it. There’s even a mythology that’s sprung up around the film (watch it as much as you like, but you won’t see a munchkin hanging themselves in the background). Copywriters should strive to make their writing just as memorable. There’s a huge amount of data and content in the world today. Humdrum won’t cut it any more. You have to engage your audience, and teach them something that will stay with them. If your work isn’t memorable, then you may as well stop after the first word.

Send A Message That Matters

The Wizard Of Oz, although enjoyed by adults, is a film made for children. Does that mean it’s simple? Not a bit of it. There are more messages in The Wizard Of Oz than you’ll find in ten series of Grey’s Anatomy. It’s packed full of themes. Loneliness. The importance of friends. How to fit in when you’re in a new place. Standing up for what you believe in. Following the yellow brick road, er, I mean following your dream. At the center of the film is a theme that may go over the heads of most viewers. In essence it’s a story of how resilience helped America beat the great depression.

The film makers wanted to send a message that matters, and they succeeded. People from 4 to 104 can watch the film, and find answers to questions that they had in their hearts. That’s just what copywriting should do as well, find answers to real and everyday problems. When copywriting is as jam packed full of helpful content as The Wizard Of Oz film, then readers will love it, and Google will too.

Have A Heart

All the tin man wanted was a heart, but, of course, it turns out that he had one all along. And there’s a heart as big as a whale beating at the center of The Wizard Of Oz. You’d have to be stonier than the Sphinx not to find yourself touched while watching the film. It reaches right for the essence of what we are as human beings, and somehow makes us feel better about ourselves.

Great copywriting can have that effect too. It can make us feel more positive about a business, or a product, a film, or how we live. To achieve that result, copywriters have to accentuate the positive, and show how effective solutions to problems can be easy to enact.

Have A Brain

The scarecrow didn’t have a brain, so he thought, and yet his wise words made him the most loveable character of them all. He shows that something that is, on the surface, very simple can yet be meaningful and profound.

Copywriters will do well to become a bit more scarecrow themselves. Don’t worry, you won’t have to push straw down your pants. All you have to do is to edit your writing, to make it as simple as possible. It will become easier to understand, more direct, much more effective, and frankly more loveable.

Have Courage

You knew that was coming next, didn’t you? Everyone assumed the lion was a coward, but when his friends were in need, he was as brave as anyone. The film itself was incredibly courageous as well. At the time it was the most expensive production that Metro-Goldwyn-Mayer had ever made, and because it was so innovative, with its use of color and special effects, nobody knew if it would be a success. They displayed courage, took a chance, and the benefits of their speculation are there for all to see.

If you want to be a successful copywriter, you need to have courage too. It’s easy to get stuck in a rut, or to agree with what everyone else is saying, but by writing something that’s truly original, you can create an article that becomes both useful and important. Everybody loves creativity and innovation, that’s why writing truly unique copy can see it shoot up the SERPs. When it comes to copywriting, it’s better to stand out from the crowd than blend into the background.

Make Your Writing Fly

The writers and team behind The Wizard Of Oz couldn’t have dreamed of the world we live in today, or know how things such as blogs and websites could change the way that businesses operate forever. Somehow, however, they didn’t just create an incredible movie, they created a fantastic blueprint for copywriters in a very different century.

Well it’s time to go, I’ve got a melody stuck in my head, and a film that I just have to watch again. I’ll leave you with this question: if happy little bluebirds fly, beyond the rainbow, why, oh why, shouldn’t your words soar too?

 Image source: Oz.wikia.com

 

once upon a time

Great Copywriting In Action: Once Upon A Time

Repurposing content is one of the hottest topics in the world of copywriting. Why? It’s something almost every brand is finding valuable. Not only does it save time, but it’s a fantastic means of reusing existing, already-awesome copy.

Now, we’ve talked about content repurposing before. In fact, we’ve handed you a handy how to guide and backed our stand that repurposing helps you get the most content mileage possible. But as I sat at my desk, racking my brain for a worthwhile-copywriting-in-action topic, I thought to myself, “Hold the phone! We haven’t really shown you how valuable and worthwhile content repurposing is.”

So guess what we’re going to talk about? Repurposing one of the oldest types of content around: Fairytales!

Once Upon A Time

There probably isn’t a person on the planet who hasn’t heard at least one fairytale. In fact, the tales we grew up with know no cultural bounds. They’re worldwide stories that teach lessons, morals, principles, all kinds of good stuff. And on October 23, 2011, a television series based entirely on repurposing traditional fairytales premiered. Simply called Once Upon a Time, this series is an incredible example of content repurposing in action.

Modernization

Once Upon a Time is a fantastic example of repurposing content through modernization. Now, we’ve talked about this concept before, but this series really drives home how you can take something old and make it new.

The characters live in the seaside town of Storybrooke, Maine. They live in a modern setting in which the wicked Queen from Snow White’s fairytale is the town Mayor. In season one, her right-hand man (the Huntsman tasked with killing Snow White) is the town Sherriff. As we work our way down the list of fairytale characters, they each take on modernized roles that connect back to their traditional identity:

  • The Evil Queen is Regina Mills, Mayor of Storybrooke
  • Snow White is Mary Margaret Blanchard, a school teacher
  • Prince Charming is David Nolan, a coma patient who awakes in search of his true love
  • Jiminy Cricket is Dr. Archie Hopper, a therapist
  • The Huntsman is Sheriff Graham Humbert
  • Pinocchio is August Wayne Booth, a writer of sorts whose destructive path leaves life altering consequences
  • Red Riding Hood is Ruby, a waitress at the local diner, Granny’s which is run by the grandmother from her fairytale
  • Belle is Lacy, a confused young woman who falls for the biggest “beast” in town

Perhaps the most epic character in the entire series is Rumpelstiltskin. In Storybrooke, he is Mr. Gold, the one powerful man in town that everyone is terrified of. He doubles as the Beast Belle falls for and the crocodile Captain Hook seeks to destroy.

When it comes to repurposing content, one of the most important things we can do is modernize it. Once Upon a Time proves that no content is too old for modernization. And when it’s done right, it reminds the audience of the traditional content while mesmerizing them with a fresh perspective.

Compelling Twists

If I had to pick the most surprising and compelling twist of the series, it came in season three when we were introduced to the infamous Peter Pan. Yes, I said infamous. Although we’ve always known Peter as the boy who never grew up, and we saw his getaway island as fantastic and magical, Once Upon a Time chose to take a completing different approach.

In an epic and slightly terrifying twist, Peter Pan becomes a villain! His shadow steels children from their beds, dragging them to Neverland. But instead of being a land where little boys never grow up, it’s a terrifying place where Pan searches tirelessly for one boy. Even Captain Hook fears the place. Peter is depicted as a villain, capable of ripping shadows away like ripping the hearts from chests.

This compelling twist is a fantastic example of a technique we can use to repurpose content. We can insert new, compelling twists that shake things up. A reasonable twist can leave people in shock and awe. In the case of Once Upon a Time, it made season three irresistible. In the case of your copywriting, it can make people hunger for what comes next because all they can do for now is guess.

Incredibly Human Characters

It could be said that the most successful content is also the most human. Let’s face it; we don’t like trying to connect with anything that is less than human. Once Upon a Time, although comprised of fictional fairytale creatures and characters, never shank away from the task of making the modernized and classic characters incredibly human. For example:

  • Emma Swan: Arguably the main character of the series, she is a completely new addition the storybook world. Daughter to Prince Charming and Snow White, she’s a character a lot of us can relate to because she is so human. She’s had her fair share of trouble. She’s made bad decisions that have come back to haunt her, and she’s bent on doing the right thing, no matter the cost. There’s hardly anything fictional about her, except for her roots.
  • Henry: As Emma’s son, he is a highly human character. He spent a good part of his life wondering why his birth mother gave him up for adoption. When given the opportunity, he takes off to find Emma. He finds her to convince her that she is the savoir of Storybrooke, but at the same time he just wants his mother—his real mother. As the series progresses, we connect with a kid from a broken home with one pretty crazy family. Sound familiar? A lot of us can relate personally!
  • Rumpelstiltskin: My favorite character in the series! Unlike his traditional fairytale, he takes on a whole new level of sheer darkness as “The Dark One.” As one of the most multifaceted characters in the entire series, he offers so much to relate to from feelings of numbing fear to overwhelming rage.

What’s the point? The point is that the most human we make our content, the more readily people will connect to it. I spit out the three above character profiles because these three characters left a strong impression on me. Your content has the ability to do the same.

Now, this is not to say that your content needs fictional characters. But there’s nothing wrong with a little storytelling. More to the point, there’s nothing wrong with telling your story. People love to connect with things they can relate to, and your story is one they will want to hear.

As your business continues to grow and change, take the time to tell stories. Let people in on the battles and challenges faced behind the scenes. Show them that running a business isn’t all glamour. It’s hard work, work you put in so that they can benefit from your business.

What Storytelling and Copywriting Need: Strong Emotional Connection

The key to great storytelling is emotion. The ingredient to shareworthy content is strong emotion. When you repurpose content, find new and exciting ways to make an emotional connection with your audience.

In Once Upon a Time, there are strong emotional connections ranging from unbreakable love to uncontainable anger. For example, in season three, two of the major villains (the Evil Queen and Captain Hook) are caught in a scene talking about happy endings. Despite their shown evilness and all of the reasons you’ve been given to hate them, you can’t help but feel sympathy when Captain Hook and the Queen contemplate whether or not they can ever have a happy ending.

New Idea Creation

Repurposing classic fairytales into modernized versions with unique twists and turns based on the new life breathed into the characters was a smashing success. So smashing, in fact, that Once Upon a Time birthed a spin-off series called Once Upon a Time in Wonderland. Although the new series followed in the same tone, it approaches its fairytale revamp in slightly different manner, allowing a certain amount of uniqueness. The writers have even woven in cross over episodes that return the audience to the parent series.

Repurposing content can very easily lead to new, improved ideas. With a little creativity, planning, and organization, you can incorporate new ideas in a unique way while still linking back to your original content.

Try It!

Derek Halpern, the man behind (and in front) of Social Triggers says it best, “You don’t have to create content, day in, and day out. You just have to work on getting the content you already have…in the hands of more people.” You can thoroughly accomplish this by repurposing your content and sharing it.

Are you ready for the hard-hitting question? Here it comes; brace yourself!

Have you repurposed any of your content yet? If yes, awesome job and keep it up. If not, what are you waiting for? The highly successful Once Upon a Time series is a shining example of just how repurposing can result in the most mileage and untold content success!

 Image source: Once Upon A Time on Twitter

 

bioware copywriting

Great Copywriting In Action: Bioware (For The Nerds)

Image source: gametrailers.com

Bioware sure is a force to be reckoned with in the gaming world. If you aren’t a gamer, you might not know about this company, but they are known for bringing us incredible games like Baulder’s Gate, Mass Effect, and Dragon Age. This company became a strong name recently because of their incredible copywriting and content marketing skills. Let’s take a look at how Bioware utilizes certain skills to create a gaming company many have come to trust. (A quick side note, some of the resources used for this article quite possibly carry spoilers for Bioware games.)

Listening To The Crowds

The one thing Bioware does with their copywriting and content marketing is they listen to their customers, which is vital to having great copywriting. Of course, sometimes they fall flat when it comes to responding adequately, as is evident by the odd change made to the end of Mass Effect 3. They do have a pretty decent record of listening to their clients outside of the ending of ME3, and even asked for fan input for the upcoming Dragon Age: Inquisition. Actually, the Dragon Age request for fan input was a great move for Bioware to learn just what their clients wanted because there were obviously tensions over Mass Effect as well as their Star Wars RPG (roleplaying game), The Old Republic.

How can this inspire your copywriting? Simply that it is imperative you listen to your clients! Did you have a few posts that fell flat or that created some unhappy discussion within your client base? Then address it and ask clients what you should do differently. A great way to learn what your clientele wants is to use surveys and polls to hear what they have to say. Consider implementing at least a portion of the suggestions and addressing why you couldn’t make other changes. You can take a leaf out of Bioware’s book with Dragon Age: Inquisition by letting clients know that you will listen to their input, and to expect that not every suggestion will be implemented. People still gave their input, regardless of whether or not Bioware would make the changes. This helped Bioware to come up with some great ideas that we will all see soon in the new Dragon Age.

Creating Lasting Stories

Regardless of the trouble Bioware has seen with Mass Effect and The Old Republic, the one thing the majority of people can agree on is their ability to craft lasting stories. Bioware’s developers did a great job by immersing you in the world of Mass Effect and Commander Shepard; you felt the death of each team member, the awesomeness of being a renegade, or the thrill of fear at seeing the Reapers. They make this happen by turning their games into some powerful RPGs, making you decide what happens and knowing that your choices will hold lasting, and strong, effects in the rest of the game. It is quite cool to see just how the story progresses when you make different choices.

While they are, obviously, attempting to tell a story with their games, Bioware shows just how important it is to tell a story. It really brings a sense of community amongst other fans and prompts some incredible conversations. While you can’t really take your copywriting to the level of an RPG, telling a story might be one of the best ways for you to connect with your client base. Consider telling a story about how your company came into being or a story surrounding your products; it will help keep people engaged with your work.

Viral Marketing Skills, They Have Them!

Something else that Bioware gets is the importance of viral marketing. Anyone who is signed up for Bioware’s game newsletter got a recent teaser of an intriguing game and were told, “You are chosen.” They coupled it with a few interesting, short sentences, and punctuated the email with a teaser trailer called You’ve Been Chosen: Nightmare. Creepily, exciting! They’ve continued the campaign with several more mysterious trailers, one with a woman saying “It’s not my fault” repeatedly. Fast-forward to the recent Gamescon and everyone was waiting on the edge of his or her seat just to know what in the world this new game was. How’s that for intense and awesome viral marketing?

Viral marketing can help anyone, including a big company like Bioware. You should consider doing a few viral marketing campaigns in your copywriting to promote your website further. It can bring in quite the amount of new clients and it will certainly be entertaining for your existing ones! A few ways this can benefit your copywriting is that it can create more awareness about your site, get attention quickly, and give you the ability to see just what your client base will react to the most. Try it out!

In Closing

Bioware really does have some great ideas when it comes to writing copy and you should take this opportunity to research the various other ways Bioware can influence you. Try a few of the ideas listed above to help you come up with some powerful and incredible copy soon!

 

 

amanda palmer copywriting

Great Copywriting In Action: Creative Artist Amanda Palmer

Image source: TED

Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her recent TED Talk, Amanda Palmer has made connections with many people and regularly encourages her fans, even those who might not like her music. Even when she is at her most controversial, she is still making an impact in various areas. In fact, her type of copywriting is really what helps keep her afloat if the controversies get a little out of hand, and she is able to calm the waves by writing a simple blog or simply by connecting with her fans. Let’s take a quick look at how Amanda Palmer does copywriting.

The Dresden Dolls To Her Solo Career

Many people know of Amanda Palmer from her time with the band The Dresden Dolls. This band was part of an underground music movement many refer to as “dark cabaret” and Amanda Palmer made sure people knew the style of the band was a Brechtian Punk Cabaret style. She created this term because of how worried she was that the media would call the band “gothic.” She keeps the cabaret style as a solo artist and performs in many similar outfits to her Dresden Doll days. She keeps true to herself and the brand she is setting forward with her dark cabaret style. (Though she might shudder at being considered a brand.)

Amanda Palmer always makes sure people understand what she is doing or what she believes, which is great for many copywriters. While you may not want to get as personal as Amanda, you should always make sure your audiences know what you are up to. If you are doing something like The Dresden Dolls, you want to make sure people understand what the band is, instead of having them assume. This could change the course of your business or band. Take a stand like Amanda Palmer by making sure people understand your company, goals, and just what exactly you are writing about in your content. This can also help clients choose your business over your competitors.

TED Talk

Most recently, Amanda Palmer has been famous and talked about for her TED Talk in which she discusses The Art of Asking. It is an enlightening talk and something many people connected with. She gives information about her first days as a performer and that she started as a living statue, making money to pay her bills. She starts talking about much the simplest gestures meant to people on the street and how much she believes that simply giving something like a flower to a stranger could make a huge impact.

This is a great example of stepping outside of the norm and giving people something useful to work with. Palmer is known for her antics both online and offline, so when she made this TED Talk, she really caused a splash. People from all different musical tastes listened, agreed and shared. When doing copywriting, you should consider doing something a little out of the norm for your company. What Amanda Palmer did by giving her TED Talk was connect with people who enjoy Beyoncé, Green Day, She & Him, and different music styles. Many of these people might never have listened to her music, but that talk really did impact them. She also illustrated the power of storytelling by giving people background information about herself and how it impacts who she is now.

Interacting With Her Fans Frequently: Key to Copywriting

Another way that Amanda Palmer can influence your copywriting is how she interacts with her fans on social media. She holds regular conversations about various topics from help with her upcoming book to whether or not women should wear makeup. Whatever the topic, she will talk and respond to fans, retweet them, or address other issues that they may bring up. If a particular tweet stands out to her, she will respond and retweet to get her other fans to talk to each other. She always promotes engagement, discussion, and regularly tries to instill hope for those who follow her.

This is a great example of how you should interact with your client base. Again, maybe not as personal as Amanda’s responses, but by simply responding on social media, you are setting up a relationship with your clients. This is a great part of copywriting that many are still glancing over. Interaction on social media is important to maintaining a client base and bringing in new leads. If you have a difficult time coming up with ways to interact with your clients on social media, Social Media Examiner gives 7 great ways to improve how you interact on social media.

In Closing

Take a few lessons from Amanda Palmer and start creating a great copywriting campaign that involves stepping out of the box and client interaction. Apply some of what she does to your plans and goals and see how well it benefits you and your company!