As copywriters, our goal is to make an impression. The businesses enlisting our unique services depend on our skill and talent. And they depend on more than sheer technical knowledge; they cling to our gifted talent, that spark of passion that allows us to be great storytellers. You might say they expect us to make … Read more
The world of cinema didn’t start with the first Transformers film (thank goodness!), even though there have been about a hundred sequels to it (or is that just me?). You know that a film is truly great when it stands the test of time. And few classic films have stood the test of time as … Read more
Repurposing content is one of the hottest topics in the world of copywriting. Why? It’s something almost every brand is finding valuable. Not only does it save time, but it’s a fantastic means of reusing existing, already-awesome copy. Now, we’ve talked about content repurposing before. In fact, we’ve handed you a handy how to guide … Read more
Image source: scifinow.co.uk According to Filmsite.com, Star Wars (specifically The Empire Strikes Back film) is ranked #1 in the 100 Greatest Films of All Time list. The series really is iconic. Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking … Read more
What makes great copywriting? The answer varies widely depending on whom you ask. However, there is a constant string of qualities that embodies what the industry classifies as great: engagement, emotion, strong storytelling, and facts. But sometimes reading ‘how to’ material about creating great content for our website isn’t enough. Sometimes we learn a great … Read more