Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Blogging is crucial for brands and businesses. One simple reason: marketers that blog get 67% more leads than those who don't. If you haven't launched your blog yet, or you have…
In online writing, as in everything all other careers, there are several sure-fire ways to dig your own grave. From plagiarism to sloppy content, completely avoidable mistakes can spell death…
If you’ve been paying attention to the news in SEO lately, you’d have noticed news stories like “Four Ads on Top: the Wait is Over.” These headlines are referring to Google’s…
If you’ve been following the presidential race online, it’s likely that you’ve probably already noticed what the topic of my blog is all about today. There’s been a slight change…
If your goal is to rank well in the SERPs and draw as many qualified leads as possible through your content, aka online SEO copywriting, long-tail keywords are going to be your…
Anyone who has ever dabbled in the online content marketing community knows that research is everything. Shoddy research means that you wind up with shoddy facts, which can cost you…
Have you ever stopped in the middle of creating your online content, whether it be a social media post, blog, or other piece of online content, not sure what the proper word…
Are you a member of and active in social media groups, to further your online marketing and social media traction? If not, it’s likely that you’re missing out on huge…
You’ve probably heard of Snapchat: the funky video messaging app that allows your friends to send you ten second clips of the action at Walmart or a dog doing something…
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