Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Today, one of the greatest challenges facing the content marketer is the balance between automation and creation. With all of the fantastic automated platforms available for use today, it can be…
If you’re in the online marketing world, there are literally hundreds of acronyms to remember. SEO, PPC, B2B, B2C, YMYL, and EAT, just to name a few. One newer acronym,…
It’s time. You’ve spent hours crafting the perfect email. You’ve agonized over the words you’ve included, written and re-written every sentence, and considered your reader at every fork of the…
When it comes to your online writing, there are a few mistakes you just don’t want to make. From disorganized structure to spelling and grammar mistakes, some things will sink…
If you use the web to surf, purchase, play, or read, it’s likely you’ve come across a “doorway” page. They’re bad news all around. How so? Doorway pages are web pages…
"Live-streaming? What the heck is that?" Well, that totally changed in 2015 when everyone and their brother discovered Periscope and "live-streaming" became a sudden hit - to the tune of millions…
Have you ever felt like everyone in the world has a blog? If yes, you’re actually not too far off in your thinking. 58.6 million new blog posts are being published each…
For today's infographic, we put our "brains" together and put an infographic about the copywriter's brain, lifestyle, habits, and thought process (pun intended ?). We've taken a look at most common…
Just like life, facts and even chocolate, words in the English language have a life-span. Some that we use today are actually thousands of years old, and originate from a…
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