For today’s infographic, we put our “brains” together and put an infographic about the copywriter’s brain, lifestyle, habits, and thought process (pun intended 😉). We’ve taken a look at most common demographics that make up the database of online copywriters today, what goes on in their head (most of the time), important skill sets all copywriters maintain, and much more. Enjoy!
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Inside The Brain & Life of a Copywriter (Infographic)
Why Is The Online Writer So Essential Today?
Did you know? There are over 2 million blog posts posted online every day. And there are more than 900,000,000 websites online, and dozens more launching per minute; the web is estimated to house 1 billion websites somewhere in 2016. With content marketing becoming the foundation of two-thirds of all B2B marketers’ marketing, and a priority investment in all their marketing, it’s more important than it’s ever been to hire your best-fit writer to create content that makes your brand stand out online.
The Everyday Copywriter
Writers are the behind-the-scenes superheroes who make the web go around, but who are they in real life?
- Stay-at-home moms: Since many writing jobs offer the benefit of working from home, many copywriters are busy parents who want a fulfilling job that allows them to spend time with their families and still exercise their creativity and talents.
- Out-of-work professionals: Many copywriters are past professionals who have had a career or job where they were laid off. They’ve turned their career around and found writing opportunities that allow them to use their expertise. Many of them work remotely and telecommute.
- Millennials: Many copywriters are millennials hired to make large companies more relevant and exciting to customers. 70% of companies are creating more content than they did a year ago and millennials are filling much of this demand.
- Quick Learners: Copywriters are organized, creative, and quick to learn new things. The average marketer uses between 12-16 different types of content and copywriters must be familiar with all of them.
- Storyteller: Many of the best creative writers grew up telling and writing natural stories. These early skills kindled a passion that later flourished into a writing career, with online writing as an open field for job opportunities.
Left Brain of the Copywriter: Practicality
Copywriters are in charge of creating compelling, valuable content for a variety of industries. This requires organization and plenty of practicality. Here’s how they use their left brains to do it:
- Organization: Copywriters often work on several projects at once, so they need to be organized, detail-oriented, and able to balance deadlines efficiently.
- Research: Copywriters generally specialize in a few different areas and may write about dozens of different topics each day. Because of this, they are masters at research and learn new things quickly.
- Synthesis: In order to write content that stands out in today’s content-saturated environment, copywriters need to be able to synthesize new information quickly and turn it into something valuable that readers will love.
- Structure: Structure is the foundation of great writing. Copywriters know how to break a document down to make it easy and fun to read.
- Perfectionism: Copywriters strive to make everything they write as good as possible. This often means reading and revising a piece several times!
Right Brain of the Copywriter: Creativity
Being a copywriter isn’t all about analytics. Copywriters also have to be creative, intuitive, and innovative. Here’s what the right brain brings to the table:
- Uniqueness: What sets one copywriter’s work apart from another’s’? The answer is unique perspective. Each copywriter needs to be able to harness creativity enough to write from a unique voice and POV.
- Innovation: There are thousands of articles on SEO out there but copywriters make theirs interesting and relevant by finding innovative ways to approach broad topics.
- Visualization: Copywriters know how to pull in different media formats – like video and images – to add depth and value to their writing.
- Humor: Great writing is relatable. Copywriters often use humor to make their writing more approachable to readers.
- Anticipation: In order to stay abreast of their industries, copywriters use their knowledge of the niche in order to anticipate what topics, developments, or conversations are coming next. This helps them stay on the cutting edge!
Common Thoughts of a Copywriter
Copywriters are the chameleons of the marketing world – constantly transforming themselves to offer different voices, viewpoints, and positions. Here are some of the things copywriters think about in order to create great content.
“How do I write a great headline?” Copywriters know that a headline is the single most important piece of an article. 80% of people read the headline of an article while only 20% read body copy, so copywriters are experts at crafting quality headlines that get people to click.
“What does my reader need?” A great copywriter knows that readers come to content for one thing: to answer questions. In order to cater to readers as well as possible, copywriters think about how to provide the maximum amount of value to a reader all throughout an article. This is an empathetic skill that involves placing themselves in the readers’ shoes.
“Where’s the gap?” Right now, 27 million pieces of content are shared across the web on a daily basis. Despite that, there are still people who aren’t getting their questions answered and can’t find content that caters to them. A copywriter’s job is to fix that. They do this by seeking out gaps in niches or topics and then filling them with quality writing.
“How do I entertain and educate?” If you wanted dry, boring writing, you’d head to the phone book, right? Copywriters know that their job is to entertain their readers while also providing value, so they seek to entertain and educate in everything they write.
“Is there real value in this content piece?” Regardless of whether a copywriter is writing an article about how to start your first blog or expand your already-advanced SEO strategy, they seek to add as much value as possible to everything they write. This involves finding great statistics, referencing industry leaders, taking relevant screenshots, and linking to other relevant content.
5 Key Copywriting Techniques
Great online writing is a learned skill and, in order to be good at it, copywriters need to master these five techniques.
- Embrace Storytelling: Every great copywriter is an old-time storyteller as well as a marketer. In order to engage audiences, they must know how to make any topic relatable and exciting.
- Write to One Person: Rather than writing to a “Target audience,” copywriters know how to write to a single person within an audience. This makes all web copy more personal, valuable, and enticing.
- Back it Up: Copywriters know that a piece of writing is only as good as the statistics within it. Because of this, they know how to harness facts and statistics to back up every claim they make.
- Keep it Organized: Copywriters are experts at organizing content in a way that makes it flow logically – giving the reader information in a logical and relevant order in order to enhance understanding.
- Make it Actionable: Nobody wants to read content that doesn’t offer true tips, tricks, or hacks. Because of this, copywriters know that, in order to write great content, it all needs to be actionable and easy to execute.
It’s true…copywriters rule the online writing world and provide awesome content for readers everywhere!
- Internet Live Stats: http://buff.ly/1R7kUo9
- MarketingProfs: http://buff.ly/1QibgTw
- Kapost: http://buff.ly/1QkPCus
- Pay Scale: http://buff.ly/1Q65sce
- Content Marketing Institute: http://buff.ly/1OqqVdD
- Copyblogger: http://buff.ly/1QtUT1Y