SEO & GEO
Is Keyword Density Essentially Dead?
For many years, “keyword density” was the holy grail of SEO content. There have been dozens, if not hundreds of theories on what the optimal keyword density is, from formulas produced…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Why & How to Choose Your Best-Fit Expert Technical Copywriter
While more brands are wrapping their heads around the idea of outsourcing their content needs to professional writers, many have yet to understand the importance of hiring a technical copywriter.…
Content Strategy
What Are Gifographics & 10 Ways To Use Them in Your Visual Content
There’s a hot new player in the world of content creation, and it’s called a gifographic. Gifographics are the next level to the amazing visual content piece known as an…
Content Operations
Warning: Twitter Character Limits Should Be Seriously Changing Up Soon
Why does my Twitter character limits hit the max so quickly? For as long as the bird has been on the social media scene, you’ve been asking yourself that question and…
Content Strategy
55 Content Marketing Tools To Boost Your Productivity
For all of its effectiveness and value, content marketing is hard. Fortunately, there are a variety of tools to help make your content marketing efforts easier, more effective, and more…
Content Operations
Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat
At Express Writers, we’re thrilled to announce that we're launching our own Twitter chat this January 2016, #ContentWritingChat. We’re excited to share this opportunity with all of you, and can’t wait…
SEO & GEO
Does Social Media Really Matter to Your SEO Rankings?
Trying to find out how social media affects SEO is a little bit like staring through a really dirty window: it’s unclear and often frustrating. While business owners know that…
Copywriting Craft
A Tale of Crazy Good Marketing Storytelling: Poo~Pourri
We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it,…
Content Strategy
Love at First Click: 10 Ways To Create Your Best Headlines This Year
Of all the people that visit your blog, 80% of them will read your headline: and only 20% of them will go on to read your body copy. While that…
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