Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Two distinct strategies that many people confuse or mix up: Content marketing. Copywriting. They aren’t the same thing, although both intertwine with each other in benefits and results. Think of…
No, your eyes are not deceiving you. Meta descriptions in Google search results ARE longer. These descriptions show up right underneath the link to each search result. Google calls them…
If you're reading this, you likely already know what a big fan I am of great content in content marketing. It's like saying, "Julia likes coffee" (understatement), or, "the sun…
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten…
Hello, 2018! Isn't it crazy we're weeks into the New Year already? For one of our first Write Blog posts in 2018, I'm beginning the year with a powerful topic.…
The state of successful content today is dire. A recent study done by expert Guillaume Decugis, using his new content intelligence tool Hawkeye, reveals that 84% of all articles get LESS…
Content marketing is set to be bigger than ever in 2018. In fact, by 2019, the industry is expected to grow by more than double. Its expected worth? $300 billion.…
It’s that time of year once again… The festive lights go up, holiday music starts playing everywhere, and the Christmas spirit comes alive. It also means a giant wave of…
Over the years, slowly but surely, Netflix has morphed into an original content machine. At the same time, they have honed their brand content strategy into an incredibly sharp tool.…
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