Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
In the last week of December 2017, I wrote a content-only LinkedIn post that reached over 20,000 people! In this post, I asked marketers to share their #1 piece of…
These days, content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends only 8 seconds reading a…
Let's talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That's higher than all previous years to date. Content…
Content marketing is effective – but I'd bet you certainly don’t need convincing. You already know how good it is: Content marketers get 6x more website conversions than non-adopters. Marketers who…
Search engine optimization is going to look waaaay different in 2018. It's true. We’re forging into the future, and that means search has to change to keep up with technology…
Two distinct strategies that many people confuse or mix up: Content marketing. Copywriting. They aren’t the same thing, although both intertwine with each other in benefits and results. Think of…
No, your eyes are not deceiving you. Meta descriptions in Google search results ARE longer. These descriptions show up right underneath the link to each search result. Google calls them…
If you're reading this, you likely already know what a big fan I am of great content in content marketing. It's like saying, "Julia likes coffee" (understatement), or, "the sun…
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten…
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