Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Thinking about hiring a content creator for your business? Just do it. You’ve probably heard that line a few thousand times before. The magic of Nike’s signature call-to-action wasn’t built…
Ever wanted to set up a sales email sequence or campaign, but had no idea where to start with the copy? Well, I have some good news. Copywriting formulas exist for these exact…
Today, the interest and investment in content marketing are at an all-time high. Within the last two years, it has reached peak search interest on Google and continues to hover…
“So what should I know about online content versus what I learned in college? Do I have to unlearn AP English?” I’ve heard that question from new writers more times…
Email is still very much alive today. 59% of marketers find email to be their most effective channel in terms of revenue generation. Plus, for every $1 spent on email marketing, $44…
I'd bet you that SEO writing is on 99.99999% of marketers’ minds these days. Why? Well, in our current atmosphere of content shock, internet users are bombarded with a mountain…
Did you know? In today’s content marketing, 47% of all content creation is outsourced. This number has increased, year after year, but it's never been as high as this year.…
This year, I finally made it to SXSW. I live 25 minutes away from the event, and it's always been a wish of mine to make it there. The interactive…
If you're in the online writing or content marketing business, you may have heard the words SEO and SEM thrown around. You may have even casually sprinkled them into conversation…
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