Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
I'd bet you that SEO writing is on 99.99999% of marketers’ minds these days. Why? Well, in our current atmosphere of content shock, internet users are bombarded with a mountain…
Did you know? In today’s content marketing, 47% of all content creation is outsourced. This number has increased, year after year, but it's never been as high as this year.…
This year, I finally made it to SXSW. I live 25 minutes away from the event, and it's always been a wish of mine to make it there. The interactive…
If you're in the online writing or content marketing business, you may have heard the words SEO and SEM thrown around. You may have even casually sprinkled them into conversation…
In the last week of December 2017, I wrote a content-only LinkedIn post that reached over 20,000 people! In this post, I asked marketers to share their #1 piece of…
These days, content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends only 8 seconds reading a…
Let's talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That's higher than all previous years to date. Content…
Content marketing is effective – but I'd bet you certainly don’t need convincing. You already know how good it is: Content marketers get 6x more website conversions than non-adopters. Marketers who…
Search engine optimization is going to look waaaay different in 2018. It's true. We’re forging into the future, and that means search has to change to keep up with technology…
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