Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Blogging. Everybody’s doing it. It’s not a coincidence. Content marketing and blogging are successful, proven ways to earn leads, conversions, and increase sales and revenue. More and more marketers are…
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in…
It's Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least…
Recently, I shared one of my latest blog posts on LinkedIn and received this comment: "Love this article and longer, high quality content is definitely the way to go. I'd…
Google has become increasingly cagey about its updates. If there is one, unless it’s gargantuan, you probably won’t hear about it from the search engine. Take a look at some…
$73,000. According to The Creative Group, that’s the average salary of a content strategist in today’s market. And, if you’re working in a bigger market, the map below shows us that…
Writing isn’t easy. What’s harder? Writing content that gets read. Even if you produce a stellar piece of content in terms of quality, length, and depth, it will not get read…
The benefits of starting a blog for a law firm or legal business bear repeating, even if you’ve heard them before (and you probably have). By now, you understand how…
There are writers, and then there are writers. Or, let’s put the distinction this way: There are cheap writers, and there are pro writers. What’s the difference? Cheap writers are…
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