Copywriting Craft
7 Ways to Write Awe-Inspiring Copy for Yawn-Inspiring Niches
Let’s face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you…
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Copywriting Craft
9 Ways to Spring Clean Your Content, Starting Now
The birds are singing, the grass is getting greener, and all that snow is finally melting; that must mean spring is finally here! One of the things I love about…
Copywriting Craft
Our Top 10 Strategies To Becoming An Expert Blogger
How do you become an expert blogger? This is a question that’s asked by many aspiring content creators. And it’s a good one. After all, blogging and content marketing are…
Copywriting Craft
Outdated Content: How To Consistently Evaluate The Quality Of Your Copy
The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn't help the…
Copywriting Craft
10 Steps to Create Intelligent Content This Year
When it comes to writing content, you want to make sure you create the best possible pieces for your site and clients. You can look up all the different writing…
Copywriting Craft
10 Ways to Create Beautiful Content: Storytelling, Visuals & More
We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are…
Copywriting Craft
12 Ways The Walking Dead Creates Content To Die For
Zombies. Blood. Skin falling off. Desperate survivors. You can’t turn it off, though. Is it magic? No, it’s just AMC’s The Walking Dead. Unless you’ve been holed up trying to…
Copywriting Craft
Have You Audited Your Content Lately?
The one thing you know that is absolutely vital for your company’s online presence is the need for great content. You have your website all laid out, you feel like…
Copywriting Craft
15 Ways to Keep Your Content Flow Organized
Do you have some awesome topic ideas and great content marketing planned out, but you accidentally forgot to write it down? Or, you might have hundreds of sticky notes around…
Copywriting Craft
Copywriting Showcase: The Impeccable Writing of Neil Gaiman
Whether you’ve read his stories or not, Neil Gaiman is a known name in the literary world and I am certain you’ve seen his name when shopping at local bookstores.…
Copywriting Craft
10 Authorities on Copywriting
Inexperienced copywriters tend to think that creativity is the gift from above that automatically determines the quality and effectiveness of their content pieces. In reality, efficient, target-oriented copy that actually…
Copywriting Craft
How Under Armour Wins At Copywriting: The 10 ‘I Wills’ of Content Writing
Chances are that you have heard of Under Armour. They are well known for their ultra-warm athletic clothing, serving not only athletes, but those who are looking for top-quality clothing…
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