Content Strategy
5 Benefits of Custom Content for Business
According to HubSpot’s State of Inbound report, 80% of marketers feel content creation is a top priority. We have to agree. To stand out online, the best way to do…
Content Strategy
Content Marketing
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331 articles · updated weekly
Content Strategy
How to Create Captivating News Content for Your Blog
Creating content isn’t what it used to be 10 years ago. Heck, it isn’t even the same as it was last year. Consider this: Before COVID, Google search traffic was…
Content Strategy
How to Create Brand Voice Guidelines for Your Brand
Does your brand have a unique voice, one that demands attention, that tells a story? Does it appeal to your target audience and draw them in? Does it help build…
Content Strategy
Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating
Here's a big, BIG truth about copywriting: The right words, whether in the form of copy or content, can make a huge difference for your marketing. In fact, good copywriting…
Content Strategy
How to Write an Ebook That Drives Conversions
Old-school marketing techniques just don’t cut it anymore. Pop-up ads had their day, but now, 42.7% of worldwide internet users stop them in their tracks with an ad-blocker. On average,…
Content Strategy
How to Write a Whitepaper for Your Business
Content marketing has proven its worth time and time again. Don’t just take my word for it. SEO traffic has proven to be five times greater that pay-per-click (PPC) advertising…
Content Strategy
Content Marketing Outperforms Cold Calling and Other Dying Marketing Techniques: Here’s Why.
Content marketing is leaving outdated marketing methods in the dust. Feeling doubtful? The $400 billion content marketing industry is on track to explode. Overall, content marketing will grow by $269.24…
Content Strategy
Why Businesses Are Set to Spend $600B on What’s Important: Content Marketing
Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors? The answer is none of these. The true king of…
Content Strategy
The Cost of Bad Writing: Why Companies Spend $3B a Year on Writing Errors
Sure, good writing is essential for writers. What about everyone else? It can't be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical…
Content Strategy
When to Get a Writer for a Case Study: Everything You Need to Know
You’re an expert at what you do, and it shows every day in the form of happy clients. What better way to convince prospects that you can do the same…
Content Strategy
What is Pillar Content? How to Write Pillar Pages That Resonate with Readers and Earn Higher SERPs
By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of…
Content Strategy
Switch to Managing Instead of Doing: The Secret to Content Marketing Planning Success
I started Express Writers with nothing but $75, a dream, and my passion for writing. It all began in 2010. I was in college, trying to get a degree I…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
See how we'd build your content engineRecently published in Content Strategy
Sep 19, 2025
Why an Evergreen SEO Content Strategy Outperforms Trends (And How to Create One)
Jan 21, 2025How Many Keywords Should I Use for SEO Without Being Penalized?
Jan 2, 2025Competitive Gap Analysis: What Is Your Competition Telling You?
Dec 12, 2024What Is Brand Consistency and Why Is It Important for Content Marketing?
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.