Blog posts, social media posts, ad copy… Writing has the power to help you attract your target audience to your brand, position yourself as an authority in your field, and generate sales.

That’s why it’s so important that you’re taking the time to write captivating copy that will leave every reader wanting more from you.

But how can you do that? In this #ContentWritingChat, we’re sharing copywriting tips that any content creator can implement today to improve the ROI of their copy.

#ContentWritingChat Recap: Copywriting Tips to Attract Your Target Audience

This month, we held a community chat and opened the floor up to all of you who are part of our amazing #ContentWritingChat community. Everyone shared helpful tips that will have you creating incredible copy in no time at all. So, let’s dive into the recap!

Q1: Writing copy starts with knowing your audience. How can you gain a better understanding of who you’re trying to connect with through your copy?

Getting to know your audience begins with a little research so you can learn what they’re all about. To get started, follow these tips:

As Daniel said, the best place to start is by creating a buyer persona. This will help you get clarity on exactly who you’re speaking to with the content you create. You’ll want to determine their interests and pain points, demographics, and more to create a picture of your ideal reader/buyer. Keep this person in mind as you write!

To start researching your audience, you can do a little social listening and also engage with people on the platforms you’re actively using. You can even check out Quora, Reddit, or BuzzSumo to get the creative juices flowing.

Another option is to create a survey that you send out your email list, for example. Or if you prefer something more personal, hop on market research calls with a few people. This way, you’re able to ask the questions you want answers to. And you’ll get feedback straight from the source that you can use to create content.

Also, the more you show up and engage with your audience, the better you’ll get to know them. While this isn’t an overnight solution, it’s going to be beneficial for your brand in the long run. Not only will it help you create better copy, but you’ll develop stronger relationships with your audience.

Q2: It’s also important to consider your brand’s tone of voice. How can you determine what kind of voice you’d like your brand to have?

After all, the voice that comes through in the content you create will play a role in whether or not someone is drawn to your brand. Here’s some advice to keep in mind:

The best advice for cultivating your brand’s voice is to be true to yourself, but also create copy that will appeal to your target audience. Consider what kind of voice would resonate with them the most without straying from who you authentically are.

At the end of the day, it’s crucial that you know who you’re writing for because you need to create content with them in mind. However, don’t get caught up in being something you’re not. Create for your target audience while still be true to your unique personality.

Q3: Using keywords within your copy is great for helping your content rank in Google, but how can you do so in a way that’s natural and not forced?

No keyword stuffing over here! These tips will improve your SEO without it being awkward for the person who is reading your content.

Figuring out your target keywords before you start writing is key. This will help you work them into your content in a more natural way. If you were to choose your keywords after writing the content, you’d have to go back and make edits to fit them in. And odds are, the quality of your work will suffer if you did that.

Using relevant long-tail keywords and synonyms to your chosen keyword can also help. This way, you won’t be repeating the same keyword over and over and you may even rank for the similar keywords you’ve targeted.

Don’t forget to include your target keyword in specific places throughout your blog post. It helps to have the keyword in the title, headings, throughout the copy, and in the meta description.

Once you’ve finished writing your content, it always helps to read it aloud. It’ll help you see if everything flows and could make it easier to spot mistakes or places where improvements can be made.

And remember that relevant content with a quality keyword is crucial to your success if you want your content to rank. Don’t get so obsessed with SEO that your content gets downgraded in terms of quality.

Q4: How will you know if your copy is actually resonating with the right audience? Are there any metrics to look for?

The right metrics will indicate how well your content is performing and whether or not you’re on the right path. This advice will help when gathering data so you know what to pay attention to.

First, you want to see if traffic is actually landing on your content. Once they’ve gotten to your site, see how long they stay there (or if they click off shortly afterwards) and whether or not they’re taking any kind of action. Do they leave a comment, make a purchase, etc.?

Tracking how long people spend on a certain page can be an indicator that they’re actually reading what you’ve written. You’ll also want to see if people are engaging with your content in some way, like leaving a comment.

Leads and queries are sure-fire signs that your content is performing well. You may also want to see which content pieces are being shared most on social media, how long they stay on your web page, and bounce rate.

Shares, comments, and direct messages are common performance indicators that creators like to track. It doesn’t get much better than when someone messages you after checking out your content.

What are people saying about your content? Their feedback makes all the difference in the world since you want to make sure you’re appealing to those who are in your target audience.

When you being seeing results constantly, that’s how you know you’re on the right path.

Q5: If your copy isn’t generating the engagement or leads that you hoped for, what can you do to turn things around?

First, don’t get discouraged. You can’t be so quick to give up when things aren’t going your way. There’s always hope to make improvement. Here’s how:

If your content isn’t performing as well as you’d hoped, it could be due to a lack of quality or a lack of strategy. You never want the quality of your content to suffer, otherwise people won’t bother to read it. And having a strategy in place ensures that you’re serving your audience while also reaching the goals you’ve put in place for your brand.

It never hurts to just ask your audience what they’d like to see from you. Sometimes their direct feedback is exactly what you need to overhaul your content strategy. When you create with them in mind, you’re going to see your ROI skyrocket.

If you have friends in your industry, ask them for feedback as well. Sometimes you just need someone on the outside to take a look and offer their honest thoughts. Just remember not to take it personally if they offer some tough criticism. Use it as an opportunity to grow and get better.

Be willing to modify your current strategy and content. Don’t be afraid to try something new and see how it does. When it comes to content creation, there will always be some trial and error to figure out what’s right for you.

Q6: Have you ever considered using any AI writing tools to assist in writing new copy? What are their pros and cons?

Having tested a few AI tools here at Express Writers, we had to know what everyone else thought about them. Here are a few opinions from the chat:

Our team has found an AI tool that they love to use to assist in the writing process. However, nothing can beat writing from a real human being.

The SEO Charge team has tried AI tools and found them to be helpful with ad copy. But when it comes to blog posts, they stick to human writers.

In Andrew’s experience, AI tools worked well when the content was focused on facts or simple ideas. With more complex topics, it was easier to just write the content himself.

Carrie isn’t feeling the AI tools, as she feels they simply can’t replicate the emotion she wants her content to convey.

Carla is curious to check them out and see how they work for her. They’re always worth a try if you’re looking for something to help in the content creation process.

Q7: How can a business put out great copy if their time is limited? Or if writing isn’t their strong suit?

And no, that doesn’t mean they need to abandon the idea of ever writing content again. This is what they need to do instead:

As a business owner, there’s no harm in you outsourcing your content. You can pay someone on your team to create content on your behalf or find an agency to handle it for you. This way, you’ve freed up your time to focus on doing the work that will propel the business forward.

The right copywriting will make your life so much easier when it comes to content creation.

And if it helps, figure out what’s really a priority in your day. If you want to create content yourself without outsourcing, make content creation your number one task and schedule time for it in your calendar.

Q8: Are there any sources that you turn to or tools you use to help improve your copywriting skills?

Using the right tools and learning copywriting tips from amazing creators will make a huge difference as you create your next piece of content. Here are some resources to check out:

A thesaurus is always a great tool so you don’t fall victim to using the same words or phrases over and over.

Grammarly is always a top recommendation!

Spend time speaking to those in your target audience. Doing so allows you to get to know them better and will help you produce better content.

Our own Julia McCoy and the team at Content Marketing Institute are always inspirational!

Interested in joining the next #ContentWritingChat? Mark your calendar for the first Tuesday of every month at 10 AM Central. Follow @ExpWriters and @writingchat for all the latest.

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