I’m so excited to reveal my new brand, Content Hacker™. After a ton of work, it finally went live on Friday, June 28. This was a project that came after eight years of hard work in content marketing, leading my content agency Express Writers, writing two books, teaching and leading two courses, not to mention … Read more
Headlines are a critical step to the overall success of the content you publish, especially blogs. Here’s something else, though. The experience of the reader after the headline — what’s in the content itself — is also every bit as important. Similar to a tasty cake with even better icing, or a great store with … Read more
Content marketing works. I’ve talked about this and written about it for years in my blogs, guest blogs, emails, case studies. The reality of blogging and content marketing ROI is growing greater year by year, as consumers get smarter and ad money goes down the toilet. Just look at these three top statistics: Hubspot studied … Read more
With over 78 million people in the US alone blocking ads, garnering the term “adlergic,” creating smart content that reaches our target consumers has gotten more critical than ever. Content marketing is smart marketing in an age where our consumers are looking for what they want, when they want it. Content marketing WORKS tremendously well. … Read more
I had the honor of teaching a half-day content writing workshop for NextGen Healthcare in Irvine, California in March, 2019. I walked in armed with principles, ‘how-tos,’ recommended tools, writing standards, custom techniques for their B2B marketing, and more… And as I walked out to enjoy the sun and California beach for an extra day, … Read more
Here’s a crazy statistic about the state of video: More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Insivia) And: 147 million Americans watch video on the internet, according to Nielsen. Well, you might ask… But does this mean video content is being consumed by our audience? … Read more
In today’s video, I’m covering a critical content type — the email! In this guide, complete with a demo of how I craft emails in ConvertKit, I’ll cover how you can construct emails that will nurture and build real trust with your audience, as well as elicit action and encourage them to take next steps. … Read more
In today’s video, I’m covering a popular how-to topic in the world of online content. Specifically: what is content writing, and how to write the seven types of timeless online content that apply directly to the online growth of a business. Let’s get into it! Video Notes: What is Content Writing? How to Write … Read more
https://www.youtube.com/watch?v=XZ_OuHaMb_4 [clickToTweet tweet=”Catch the fifth episode of The Content Marketer’s Café with @JuliaEMcCoy, a SURPRISE announcement about her new book!” quote=”Catch the fifth episode of The Content Marketer’s Café with @JuliaEMcCoy, a SURPRISE announcement!”] The Content Marketer’s Café with Julia McCoy, Episode 5: Surprise Announcement! New Book, Practical Content Strategy & Marketing Coming Out SURPRISE, … Read more
https://www.youtube.com/watch?v=_p8a7QILXZA [clickToTweet tweet=”Catch the fourth episode of The Content Marketer’s Café with @JuliaEMcCoy, all about #content creation workflow hacks!” quote=”Catch the fourth episode of The Content Marketer’s Café with @JuliaEMcCoy, all about #content creation workflow hacks!”] The Content Marketer’s Café with Julia McCoy, Episode 4: How to Set Up a Content Creation Workflow & Process … Read more