Video

The Content Marketer’s Café with Julia McCoy, Episode 3: How to Use Long-Tail Keywords Naturally In Your Content for SEO Success

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The Content Marketer’s Café with Julia McCoy, Episode 3: How to Use Long-Tail Keywords Naturally In Your Content for SEO Success

Keywords = key phrases, focus keywords and secondary keywords, broad keywords, long-tail keywords… These can often pose quite a challenge to writers. It’s not the keywords themselves. Those tend to be pretty straightforward. It’s the often odd combinations of words in ways that are anything but grammatically correct. Add to that a general lack of … Read more

The Story Behind Express Writers: Julia McCoy, Founder Shares "From College Dropout to $4 Million"

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The Story Behind Express Writers: Julia McCoy, Founder Shares "From College Dropout to $4 Million"

99% of our sales here at Express Writers come through the content marketing we do. I believe it’s possible, because I’ve done it. Revenue-generating content marketing is not a myth, or some secret recipe that you have to be born into. It’s what we do everyday, and I believe you can, too. I’m Julia McCoy, … Read more

The Entrepreneurial Story: How I Founded Express Writers From $75, Grew a Successful Company Mindset, and My Greatest Lessons in Business (Video)

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The Entrepreneurial Story: How I Founded Express Writers From $75, Grew a Successful Company Mindset, and My Greatest Lessons in Business (Video)

This very month, back in 2011, I was plowing the seed of an idea, hiring five writers, and coding my own website. I decided to launch the idea, and came up with a business name in five minutes: Express Writers. As we move into our 6th business anniversary (and my 7th in the industry), I thought it would be awesome … Read more

Google Hangout: Content Curation Interview with Guillaume Decugis, CEO of ScoopIt & Julia McCoy

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Google Hangout: Content Curation Interview with Guillaume Decugis, CEO of ScoopIt & Julia McCoy

On January 13, I held a Google Hangout on Air with the CEO of Scoop.it, where I interviewed him about Scoop.it and the value of content curation this year. Below is the video and full transcript. It was a very insightful chat. Enjoy!  View the Google HOA here. Content Curation Interview with Guillaume Decugis Transcript … Read more

Google Hangout with Robert O’Haver and Rand Fishkin, CEO of MOZ, on Web Content Trends for 2014

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Google Hangout with Robert O’Haver and Rand Fishkin, CEO of MOZ, on Web Content Trends for 2014

We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O’Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year Internet veteran also known for co-authoring Art of SEO and co-founding Inbound.org. View the Hangout on Youtube Since Rand was answering questions live on air, … Read more

Julia Interviews Marc Landsberg, CEO of Social Deviant

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Julia Interviews Marc Landsberg, CEO of Social Deviant

I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout, hosted by Open Communications, Mark’s marketing team—but it refused to work for us. Yes, maddening! Especially because we had our video cameras all ready! But, … Read more