I’m so excited to reveal my new brand, Content Hacker™.
After a ton of work, it finally went live on Friday, June 28.
This was a project that came after eight years of hard work in content marketing, leading my content agency Express Writers, writing two books, teaching and leading two courses, not to mention writing over a thousand blog posts!
I couldn’t be more thrilled to share this adventure with you.
In today’s video, walk with me down memory lane a minute and listen as I share the full story behind this new brand I’m launching.
.@content_hackers is here! Watch and read the story behind @JuliaEMcCoy's new brand for growth-focused content marketers ⭐️ Click To Tweet
the story behind content hacker

The Story Behind The Content Hacker: Video

I remember taking one of my first ever reading comprehension tests, back when I was in homeschooling in the early 2000s.
It felt like so much fun, I thought I was playing a game the whole time.
I earned an A+ on that test. That was when my love for writing stories and narratives begin.
I’ll also never forget when I heard a dialup modem connect us to the internet when I was 7 years old.
I’ll never forget when I heard a dialup modem connect us to the internet when I was 7 years old. 📞 @JuliaEMcCoy shares the story behind @content_hackers launch Click To Tweet
I watched my mom connect to the internet, and saw her send an email to someone online for the first time. That person emailed her back in minutes. I was blown away at the power of the internet. Ever since then, I’ve pretty much loved the internet. I figured out how to make money online at 12 years old.
Today, finding an avenue to connect “making money online” to “writing content online” simply delights me.
It’s a wonder that I can get online, craft thoughtful words or teach others to, and make more in a month than my parents did in a year back in the ’90s.
Online content has been my favorite realm–a creativity outlet, and a full-time living–ever since I dropped out of college and a nursing degree back in 2011 at 19 years old to seek my passion.

My Competitive Edge in Content: How It Was My Only Financial Means Out of a Cult

Here’s the thing about how I learned to create content.
When I started diving into following my dreams and building my writing agency, Express Writers, at 19 years old, every single dollar I earned had to go towards paying my way. Otherwise, I was broke.
And in 2012, at 20 years old, I used those hard-earned dollars to help get out and escape my dad’s religious cult.
I escaped and finally built the life I always dreamed of by growing my company Express Writers to over $4.5 million in sales in the past 8 years.
(This is a story I’m telling in a book I just finished writing. I can’t wait to share when that comes out. If you follow me on social media, you’ll hear all about it!)
So, there’s no doubt.
I’m a hard-knocks, bottom-line focused, reality-checking content creator.
My success comes from the hard work I put in.
Nothing I do comes from luck.
I have zero time or patience for what doesn’t work, and I’m motivated by results.
I have zero time or patience for what doesn’t work, and I’m motivated by results. @JuliaEMcCoy on @content_hackers launch #story Click To Tweet
It helps that I have a passion for what I do. I love the science of the internet, and I love making magic with words.

Where Does ‘Content Hacker’ Come From?

When I first heard the term content hacker, it was from Garrett Moon at CoSchedule. He coined it in 2014, simply defining it as a ‘growth-focused content marketer’ and taking inspiration from Sean Ellis’ term, growth hacking, originally coined in 2010.
I can’t think of a better term than content hacking to describe my day-to-day content lifestyle.
Ever since I began my journey in content creation in 2011, I’ve worked hard to create and execute content in a lean way that directly relates to bottom-line growth.
We have over 16,000 organic keyword positions and a million yearly site visitors at Express Writers. Plus, the clients we’ve written for have also seen incredible success with our content.
But, here’s the thing.
My content wasn’t always successful.
In fact, many of my best life lessons have come from the “Ph.D. in Failure” university. But, as I’ve worked in content for the past eight years, I’ve noticed a truth.
There is a serious lack of true growth-focused content in the enormous efforts and investments by marketers and brands in content marketing today.
Backlinko did a study revealing that 94% of content doesn’t get noticed enough to earn even a single backlink.
I see a ton of same-old, same-old.
I see marketers trying a few tricks here and there, hoping to tape-and-glue it — and content efforts failing, time and time again.
I see content falling flat. Budgets fizzling out. No profits earned.
But here’s the thing.
I believe our broken content marketing is fixable.
Because it is.
Content marketing, done right, is magical.
And that’s why it’s time for Content Hacker.
Elite, proven, working content marketing methodologies are needed — more than ever.
Our standards in marketing, both as practitioners and in the education arena, need to be guided to a new level.
I’m thankful and honored to know more than a few brands, marketers, and agencies that are breaking the mold.
But there are far too many today that still aren’t.
And that’s why Content Hacker™ is here.

What Content Hacker Will Be All About

My new brand serves several purposes.
First, Content Hacker is a resource for elite content marketing education. From our graduates in high school considering a marketing degree, to the marketer, agency, or freelancer that desperately needs this kind of help, to the entrepreneur growing their brand from scratch — this education will be offered to all who need it.
Secondly, Content Hacker is the community I never had when I was a hard-knocks content creator, learning to build strong content the hard way. I want to inspire and bring in others besides myself who will help shine the light on the way forward. And that’s why I’ve invited over 20 leading marketers to be interviewed in a special blog category we’re showcasing, Content Hacker Spotlights, telling the stories of those truly making a difference in marketing. I cannot wait to unveil and share who we have that’s said an emphatic “yes” to these upcoming blog interviews. Prepare to have your mind blown. 🎉
Thirdly, Content Hacker is my new “personal brand.” This will be a resource-heavy, inspiration-heavy site, first and foremost: never built to simply spam or sell you. But, alongside a schedule that includes over 50 amazing content pieces launching in the first six months, I’ve put together some great offerings with this brand, bringing you the best of my training, offerings, mentoring, consulting, and books within fingertips’ reach.
Did you get your FREE copy of my launch freebie, The Content Hacker Starter Kit? If not, go grab it on our beautiful new site now (credits to Jill Lynn Design for such an amazing site!).

And, don’t forget to leave me a comment and let me know what you think of the new brand.
I can’t wait to hear what you think!
– Julia