With over 78 million people in the US alone blocking ads, garnering the term “adlergic,” creating smart content that reaches our target consumers has gotten more critical than ever.
Content marketing is smart marketing in an age where our consumers are looking for what they want, when they want it.
Content marketing WORKS tremendously well.
But, it doesn’t hit those HUGE return numbers without a smart content strategy.
The best content marketers use a strong content strategy. It’s true – Content Marketing Institute’s benchmark study says the most successful content marketers are far more likely than their less successful peers to have a documented content marketing strategy (65% vs. 14%)!
So, you have to know your content strategy to achieve real content marketing success.
Not sure how to do that? You’re in luck! Learn how to put together an effective content strategy for powerful marketing, in my new video.Watch as @JuliaEMcCoy discusses the 6 cores involved in a high-performing content strategy for your #contentmarketing Click To Tweet
How to Create a Content Strategy for Your Content Marketing (Video)
Video Transcription: How to Build a Strong Content Strategy for Your Content Marketing
If you know me, you already know how much I LOVE content marketing. I’ve been preaching it, writing books about content strategy and marketing, and practicing it since 2011.
Heck, I’ve got ‘serial content marketer’ and ‘content hacker’ in all my social media bios.
I believe in content marketing and a smart content strategy because, simply put, it WORKS to build a real audience today. Content is one of the LOWEST-COST, highest-ROI marketing efforts you could be doing, especially if you focus on your onsite presence. SEO content leads have a 14.6% close rate, as opposed to outbound leads (1.7% close rate!)
Through a smart content strategy and content marketing, inside eight years, I’ve built a seven-figure digital agency. I haven’t had to show up to any office – at all – in those seven years. I haven’t had to cold call. I fired my commission sales rep over three years ago because content marketing works so well! Our story of growth through content has gone around town. Neil Patel has featured it on his site (this study is fairly old – we’re at 2,500 visitors/day organically now), and we were even interviewed and featured on Forbes.
BUT – before I got smart on my content marketing strategy, let me tell you, my content was a HOT MESS! I was publishing with no results, just hitting publish, publish, and in a hamster wheel of content efforts.
After figuring out our content strategy, I almost TRIPLED our agency’s monthly income!
Keep watching for the full story, and the lowdown on the six content strategy cores I still use today for powerful results.
Before we go any further, hit that subscribe button! I want you back here! Click on the banner below to visit my YouTube channel and subscribe.
The Backstory: Before I Put a Content Strategy In Place, Here’s What My Content Marketing Results Looked Like
Okay, so quick backstory before I go into the six content strategy cores you should be putting into practice for real content marketing results.
From my beginning year of 2011 all the way up until about 2015, I was a stressed-out, struggling marketer.
I was producing content in a whirlwind of deadlines, just to keep my “online presence” afloat.
My agency made money, and we got leads… but not enough. It always seemed we’d ride by with nothing to show for it each month.
Why can’t my marketing WORK? I’m creating content daily! I was thinking to myself.
Fast-forward to 2016. After working for five years in my agency, I decided a “spray-and-pray” approach just wasn’t good enough. I settled in, stood back, and taught myself how to be strategic. I tested, analyzed, and surveyed. Then, I applied a series of strategic moves to my content marketing, started publishing less, and focused on the right things.
And it paid off…
- In less than 18 months, I reached 150% MONTHLY revenue growth.
- Our team and client base grew by 25%, we now have almost 90 team members, and we have new clients coming in every week after finding us through our content.
Getting strategic with our content has truly paid off.
We don’t have to sell ourselves anymore — our content does the selling.
These six content strategy cores are the reason our marketing is so successful. Let’s get into them.
The 6 Cores of a Successful Content Strategy
At a birds-eye, here are all six:
- Your Content Marketing Fundamentals
- Your Audience and The Sales Cycle
- Know Your SEO
- Build Online Authority Consistently
- Create Content that Actually Works to Build Your Audience, Presence, and Revenue
- Budget, Promote, and Maintain for Consistent Success
Did I mention that these aren’t quick overnight hacks? They truly aren’t. Let’s get into a bit more detail.
First, fundamentals. Everything you create in content marketing is stronger with a good foundation. You should spend a minimum of one week just planning before you create.
Here are a few fundamentals to know. First, know your topic area to build content inside of. Or, if this is for a client, this is their topic area. Center this around your expertise, and then branch out to what your audience wants to hear from you about. So if you sell shoes, don’t talk about shoes. Talk about health and fitness apps, knee health maintenance, and warmup exercises for runners.
Also, know your Content Differentiation Factor. What makes you different from the rest of the crowd? How can your content stand out? I talk more about this here: How to Find Your Brand’s Unique Content Differentiation Factor and Use It to Your Advantage
Secondly, get to know your audience and be able to connect them to the sales cycle. Build a real audience persona by conducting market research surveys. Get to know your audience like you would a friend. Then, find out what interests them at the three stages in the sales cycle, from awareness to intent, evaluation, purchase, and loyalty.
Thirdly, get to know your SEO. Know how to research for a great keyword. Know how to write well-optimized SEO content. This is the fundamental knowledge you have to have to build incredible onsite content that brings traffic and growth in your future months. Set up your tools and time to consistently research keywords. Look for long tail keywords instead of broad keywords.
Fourthly, build your online authority consistently by focusing on a strong content house, where everything you create will live. This is your website, not another publisher’s platform that can take away publishing rights or reach. Everything you create on your house is lasting and will domino to more results over time.
Fifthly, learn how to create content that works. Delegate and get support at this stage. My agency, Express Writers, writes for hundreds of marketers and agencies. Maybe you need a writing team to craft high-quality blogs and website pages. You need to get consistent to see results, and you need to create worthwhile, valuable content.
Sixth and finally, set a content budget, promote the content on your house to your email list and social media, and maintain (clean, take care of) your content for ongoing success.
Now, this was just a bird’s-eye view of all six cores. I do have a 60-minute training that goes over each one of these content strategy cores, which you can access immediately here. Just put in your email address and you’ll instantly receive an email with the video file to watch on demand. You don’t have to show up at a certain time or day.
P.S. Did you see our new intro in today’s video? My husband got that footage with me with a drone right here in Austin, Texas. The bridge is called the Pennybacker Bridge, over the Loop 360 highway. If you’re ever in Austin, give me a shout! And don’t forget to hit that subscribe button, and the little bell to get notified for my new videos. See you around!
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