Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Organic content marketing. Non-paid search engine optimization. Holistic inbound marketing. Whatever name you call it, this type of marketing is all you need to get noticed online. Paid search and…
Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox…
A successful website is one with compelling content. It showcases the brand, adds personality, and makes the reader want to stay on the site and see more. Most businesses use…
Landing pages are powerful. They can convert a casual browser into a buyer in a matter of seconds. Literally. Since a landing page isn’t riddled with other texts or navigation…
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given…
You’ve probably heard the term “call to action” a thousand times. Maybe you’ve even tried to write your own calls to action, but found them less than inspiring. If you’re…
"When to release a press release:" this is a frequently asked question in today's PR & online marketing world. It might sound silly, but the answer matters a great deal…
As with every job, career path or even calling, there are some things it is always better to avoid as content writers. As Google improves its search technology, there are…
You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since…
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