Copywriting Craft
What NOT to Do When Writing a Good Press Release
You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Press Release Outline 101: How to Put Together & Write a Solid Online Press Release
Fast question: how familiar are you with the topic of a press release outline? If you’re like most marketers, the answer is “not very.” And, hey, we don’t blame you.…
Copywriting Craft
What Does Your Website’s Copywriting Say About You?
Your website's copywriting says a lot more about you than you might realize. It not only tells users what you’re all about, but it also helps a user decide whether…
Content Operations
How to Write a Press Release for a New Business
If you've already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it's time to learn how to write a…
Copywriting Craft
6 Underrated Copywriting Tools for the Modern Copywriter
Copywriters working in this day and age are luckier than virtually any group before them. In addition to the fact that copywriters are practically essential for every online company, modern…
SEO & GEO
Google Hummingbird: The Most Significant Algorithm Update Since 2010?
Google Hummingbird: September 26, 2013 marked Google’s 15th birthday. To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird. The cool part…
SEO & GEO
Should Copywriters Choose Between SEO Practices and Creativity?
Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the…
Copywriting Craft
How to Write a Press Release Format
If you’re marketing a new project, promoting a product, or driving awareness to an upcoming event, learning how to write a press release format is critical. A press release is…
Content Operations
Organizational Teamwork Is the Way to Cook Up A Press Release
Business owners and writers these days are agog over when to release a press release, what with internet information allowing seconds-speed access to an infinite sea of readers, critics, bloggers…
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