Content Operations
Turn Up the Volume on Your Call to Action
You’ve probably heard the term “call to action” a thousand times. Maybe you’ve even tried to write your own calls to action, but found them less than inspiring. If you’re…
The Write Blog
Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
PR Tactics: When to Release a Press Release
"When to release a press release:" this is a frequently asked question in today's PR & online marketing world. It might sound silly, but the answer matters a great deal…
Content Operations
Some Content Writing Tactics to Avoid
As with every job, career path or even calling, there are some things it is always better to avoid as content writers. As Google improves its search technology, there are…
Copywriting Craft
What NOT to Do When Writing a Good Press Release
You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since…
Copywriting Craft
Press Release Outline 101: How to Put Together & Write a Solid Online Press Release
Fast question: how familiar are you with the topic of a press release outline? If you’re like most marketers, the answer is “not very.” And, hey, we don’t blame you.…
Copywriting Craft
What Does Your Website’s Copywriting Say About You?
Your website's copywriting says a lot more about you than you might realize. It not only tells users what you’re all about, but it also helps a user decide whether…
Content Operations
How to Write a Press Release for a New Business
If you've already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it's time to learn how to write a…
Copywriting Craft
6 Underrated Copywriting Tools for the Modern Copywriter
Copywriters working in this day and age are luckier than virtually any group before them. In addition to the fact that copywriters are practically essential for every online company, modern…
SEO & GEO
Google Hummingbird: The Most Significant Algorithm Update Since 2010?
Google Hummingbird: September 26, 2013 marked Google’s 15th birthday. To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird. The cool part…
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