As with every job, career path or even calling, there are some things it is always better to avoid as content writers. As Google improves its search technology, there are many previous habits that are no longer going to be useful.
4 Content Writing Avoidable’s
The Internet is a constantly adjusting entity. It is hard to choose a word to accurately describe the technology that continues to amaze generation after generation. The older generations, like the Baby Boomers, are still wrapping their minds around the instant access to so much information. The younger generations (is that you?) still find a moment when they stop and think, “Wow, I didn’t know I could do THAT.” We all have a lot to keep learning from the world around us. The Internet is now a huge part of that world. It continues to change and create new things for the next generations to learn.
For now though, we’ll come back from the cosmos that is the potential of the Internet. We’ll focus on the changes in SEO writing now and the previous successful tactics that no one liked, but they knew were useful to make money. These can (thankfully) be left behind now.
1) Don’t Write Low Quality
This is good news. Any low quality writing, low quality guest posting sites and article submissions of basically fluff pieces, won’t be of any use in the future. So the writing that is done for pennies won’t even be worth that anymore. Better quality writing for better quality sites will again be the order of the day, while cheap and useless will be relegated to the past.
Writers take pride in their work, much like an architect or a NASA scientist after a successful shuttle launch. That pride has been taking a huge hit because people don’t understand the effort that goes into creating good quality writing. Writers have been on a level with fast food workers or under appreciated workers in foreign countries – particularly since those workers in other countries can work for less than writers in the U.S.A. and feel like they are making a remarkable wage. Now, English as a second language – writing is not going to cut it for high-ranking results from Google. It’s back to paying for quality to get what a business needs, so avoid doing low quality work and prepare to reap the benefits of your time well spent.
2) Avoid the Ones Building Reputation the Wrong Way
Building links quickly to compete with long-standing brand names or companies with impressive histories will also be something you won’t see anymore. Those who are willing to take the time and build the right image through the right processes will see the success they aim for in business. As a writer, recognize that the shortcuts previously implemented won’t be making you the money anymore.
Google techies are getting smarter. Their programming is written to make sure those shortcuts and poor quality efforts to draw in customers will disappear into the dregs of the search engine results, buried in thousands of pages of more attention-worthy content. Get yourself, as a writer, back onto those pages with your writing efforts.
Links will need to viewed for the quality of information they provide. Your writing, with adequate research, will be the forefront of the success of new and improved link building. Sound good? It should sound fantastic. This is the way information in print was shared previously, with care and attention to veracity and use.
3) Avoid Fluff Writing
I’ve been seeing this warning more and more from companies searching for a writer to blog for them or handle their outsourced projects. Previously, as long as the SEO keyword was repeated enough, the rest didn’t matter. Next, it looked like a well-put together piece, but actual research on the topic was a waste of time. Companies wanted to give the impression of effort without paying for actual quality. Now, the quality is once again the important aspect.
According to a humorously titled piece, “Friends Don’t Let Friends Write SEO,” the truth comes out. Great writing is not about the words incorporated into the set-length piece. Instead, the important part is the ideas shared and retained after the piece has been read. The great writers know this. The benefit now is that others are once again recognizing that. So writing for the Internet can go back to the level of quality it should present.
4) Never, Ever Forget the Audience
From this infographic for SEO writing tips for 2013, an important Don’t is gleaned. When you write to fit in a set number of keywords during a set number of words overall, you have forgotten the main point of any piece of writing. What does your audience care if you say the company name six times? The bots may care, but they AREN’T the ones you should be thinking of as you write each piece.
Remember those classes? It doesn’t matter if they were in high school or college. Even in elementary school, your English teacher talked about the audience. Remember to answer the questions the audience might ask. Give detail and share new ideas it hasn’t already seen multiple times. Well, the repetition of that keyword is not meeting the goals the audience sets for you, the writer. Remember those goals instead.
As a website content writer, you know the essentials to creating a memorable piece. The classic novels, all the way to a news article or a magazine piece that will be discussed and used in future classrooms, all meet the same expectations. They improve the reader in some way once that piece, novel or article has been read in full. So don’t let your writing be dragged to the lowest level with the least respect. Take heart in the knowledge that things are turning around again, and writers will be expected to write quality work once again. Now, the battle turns to being paid what that piece is really worth. Turn the page to watch how that fight plays out.