Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Ghastly website copywriting is a sure fire way to frighten your website or blog’s visitors. Whether you’re in advertising and marketing, or you’re just writing your own blog, you have…
A boilerplate is a succinct summary of your company that is included in every press release. When you decide when to release a press release, it is imperative that the…
You quit the 9-to-5 job and have gone out on a limb to create your own career from your home office as a Freelance Writer. Sure, that means the suit…
So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we…
Organic content marketing. Non-paid search engine optimization. Holistic inbound marketing. Whatever name you call it, this type of marketing is all you need to get noticed online. Paid search and…
Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox…
A successful website is one with compelling content. It showcases the brand, adds personality, and makes the reader want to stay on the site and see more. Most businesses use…
Landing pages are powerful. They can convert a casual browser into a buyer in a matter of seconds. Literally. Since a landing page isn’t riddled with other texts or navigation…
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given…
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