SEO & GEO
SEO Writing Fact or Fiction: Let’s Test Your Knowledge
So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Take Inspiration from 4 Old Marketing Campaigns to Power Up Your Holistic Inbound Marketing
Organic content marketing. Non-paid search engine optimization. Holistic inbound marketing. Whatever name you call it, this type of marketing is all you need to get noticed online. Paid search and…
Content Operations
When to Release a Press Release for High Response
Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox…
Copywriting Craft
Why You Shouldn’t Make Your Copywriting About You
A successful website is one with compelling content. It showcases the brand, adds personality, and makes the reader want to stay on the site and see more. Most businesses use…
Copywriting Craft
Why Poor Quality Copywriting Makes for Sad Landing Pages
Landing pages are powerful. They can convert a casual browser into a buyer in a matter of seconds. Literally. Since a landing page isn’t riddled with other texts or navigation…
SEO & GEO
Oh Man! Google Hit Me Again: The New Google Penguin 5 & The Spam-Filtering Algorithm
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given…
Content Operations
Turn Up the Volume on Your Call to Action
You’ve probably heard the term “call to action” a thousand times. Maybe you’ve even tried to write your own calls to action, but found them less than inspiring. If you’re…
Copywriting Craft
PR Tactics: When to Release a Press Release
"When to release a press release:" this is a frequently asked question in today's PR & online marketing world. It might sound silly, but the answer matters a great deal…
Content Operations
Some Content Writing Tactics to Avoid
As with every job, career path or even calling, there are some things it is always better to avoid as content writers. As Google improves its search technology, there are…
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