investing in your writing

Investing In Your Writing: DIY Versus Content Writing Services

Today’s business world has changed. You don’t have to have an office or even a physical location. In most cases you can sign the necessary paperwork, obtain the right licenses and work from home. Because it’s so easy to start a business, a lot of people assume that they can handle very aspect of their company themselves from home.


Content Writing: To Maximize Your Best Investment


While there are plenty of things you can handle, content writing might not be one of them. With the Internet market booming, competition is fierce and search engines are tightening the ropes on what they’ll recommend and what they’ll ignore. It’s entirely up to you which path you choose — do-it-yourself content or hiring out — but before you make the decision, familiarize yourself with the process.


Great Writers Equals Great Content

If you need to boost your organic search engine results, you need excellent writing. The days of quickly throwing out a blog post or just slapping 300 words on a website aren’t going to work anymore. Your content writing must be informational, unique and without errors. Also, your writing needs to be compelling. People should want to continue reading and come back to read more.

To do this, you need to step away from your personal attachment to your blog or website and assess your writing skills. Are you capable of writing error-proof, well-researched and engaging content? Does writing come naturally to you? If you struggle to write, it might be best to leave your content to content writing services. While you might have to pay a little extra, content writing services can write the content you need for your blog or website in less time, without errors and ultimately save you resources in the long run.


Time is Money

You already know how much you have on your plate. You’re running a business, perhaps a blog and you of course have a personal life too. There is a lot of day-to-day tasks you must complete to keep your operation in check and staying up-to-date on content requirements and producing fresh content on a regular basis might not be something you can squeeze in. Hiring someone for your content writing, including blogs, press releases, web content, etc. allows you to focus on your business while still getting quality content for your site.


Research, Research, Research

SEO and search engine algorithms are changing constantly. What works today doesn’t always work next year or even next week. Finding the right techniques for your content writing can be hit or miss, especially if you’re not up to date on the latest research. Not only does a content writing service provide you with keyword-rich content, but they know how to craft pieces that meet the expectations of search engines. It is their job to constantly research what search engine algorithms want and they have the time to stay up to date on the latest algorithm changes. While you can certainly do the research yourself, it is time consuming and might require you to spend more time researching for not only what to write about, but how to write it so you’re in the good graces of Google.


You Get What You Pay For

Sure, writing your own content or having a family member write the content saves you big. But, you get what you pay for. Will that content be able to sell your products? Will it be relatable to the people likely to visit your site? If you just need people to get directions to your store, then mediocre content writing is fine. But, if you need to sell, a professional content writing service might be the answer.


Things to Consider When You Do Hire a Content Writing Service

If you’ve decided DIY is not the way to go with your content strategy, the next step is hiring a content writing service. There are certainly plenty to choose from, but not all are created equally. Before you just hire anyone to represent your brand with words, look for providers who can:

  • Offer a turnkey content strategy solution — from planning to scheduling and writing all of your content.
  • Repurpose and reuse content.
  • Offer you high-quality content from United States or English-speaking writers.
  • Offer you talented writers that write engaging, memorable content for your site.


4 replies
    • Kristel
      Kristel says:

      You’re welcome, Yuvashri. Thanks for visiting our blog! – Kristel, Content Specialist at Express Writers


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