Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Successful SEO copywriters know that having a great headline is their very first conversion opportunity, even though they know that much of their headline display in Google is actually based…
This blog post is not one where you will be persuaded to hire an SEO copywriter—or else! Okay, it may seem like that, but really this blog post will cover…
This blog was originally written in 2013 and has been updated Spring 2019. For years, the word outsource has had an ugly ring to it in the SEO community. People used…
With offline marketing, all you have to do is add a cute girl in a bikini, and you have the attention of virtually everyone within a 100-foot radius of the billboard.…
Thanksgiving is upon us. (Happy Thanksgiving, if you’re reading this!) While everyone else is dreaming about a succulent turkey with all of the traditional fixings, perhaps you’re dreaming about better…
Knowing who is going to be reading your content is key when you’re planning a content strategy. Marketing these days is hard, but it doesn’t have to be. It’s all…
As a marketing agency owner you already know why your clients are hiring you: they need you to get the word out for them. But if your website doesn’t market…
Blog writing is just part of the equation. Keeping your readers on your blog long enough to engage, come back and share is the most difficult side of the equation.…
Many formulas never offer exhaustive answers or solutions to questions or problems in general copywriting, since there are always variables and uncontrollable factors that can change the envisaged outcome. But,…
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