Content Operations
Social Media & Blogs: Making Your Posts More Social
We’ve spent a lot of time predicting what 2014 will hold for small businesses and their online content strategies — from the evolving fate of SEO to key Social Media…
The Write Blog
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Content Operations
A Guide To Google+ The Stats, Beginner Terms, and Keys for Success
We’ve shared this stat before, but it bears repeating. A Moz blog on Google Plus reported that “after Page Authority, a URL's number of Google +1s is more highly correlated…
Content Operations
Google Hangout with Robert O’Haver and Rand Fishkin, CEO of MOZ, on Web Content Trends for 2014
We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O’Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year…
SEO & GEO
SEO Optimizing Your Online Copywriting: Tricks of the Trade
Search engine optimization is a bear of a topic. Many of us feel like we’re staring down a ferocious bear as we try to wrap our heads around SEO optimization…
Copywriting Craft
20 Tips for Writing Product Description Copy That Sells
Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description…
Content Operations
Julia Interviews Marc Landsberg, CEO of Social Deviant
I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout,…
Copywriting Craft
The Call to Action in Copywriting: How to Create Yours
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master…
Copywriting Craft
Writing for the Customer: The Artful Copywriter
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a…
Copywriting Craft
5 Copywriting Rules to Turn You from Hack to Writing Hacker
Everything in life or work has rules attached. Copywriting is no exception. Make no mistake: This is not an instance where breaking the rules will lead to better results. Rule-breaking…
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