Content Operations
Longer Is Better For Blog Content: Truth Or Myth?
350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your…
The Write Blog
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Content Operations
The Power of the New Press Release
Critics have been questioning the future of press releases for years. And sometimes it seems like the naysayers could have a point. With constantly changing Google algorithms, the immediacy of…
Content Operations
How to Write Location-Specific Web Content
Do you own a local business? Do you want to market it more effectively? Are you confused about how to rank well for your physical location? If so, you’re not…
Content Operations
Social Media & Blogs: Making Your Posts More Social
We’ve spent a lot of time predicting what 2014 will hold for small businesses and their online content strategies — from the evolving fate of SEO to key Social Media…
Content Operations
A Guide To Google+ The Stats, Beginner Terms, and Keys for Success
We’ve shared this stat before, but it bears repeating. A Moz blog on Google Plus reported that “after Page Authority, a URL's number of Google +1s is more highly correlated…
Content Operations
Google Hangout with Robert O’Haver and Rand Fishkin, CEO of MOZ, on Web Content Trends for 2014
We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O’Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year…
SEO & GEO
SEO Optimizing Your Online Copywriting: Tricks of the Trade
Search engine optimization is a bear of a topic. Many of us feel like we’re staring down a ferocious bear as we try to wrap our heads around SEO optimization…
Copywriting Craft
20 Tips for Writing Product Description Copy That Sells
Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description…
Content Operations
Julia Interviews Marc Landsberg, CEO of Social Deviant
I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout,…
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