Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
If you’re a writer – and if you’re reading this, you probably are – you have no doubt experienced that infamous bane of all creatives. It happens when you’re staring…
According to Moz, Google algorithm changes happen about 500-600 times yearly. That’s quite a bit of change in the way Google SERPs analyze and rank your content. The good news?…
At Express Writers, we serve nearly a thousand international clients monthly by providing content pages that are 99% web-based (utilized on blogs, as landing pages, website articles, etc.). This means…
Niche industries or unique industries have it made -- they just don’t realize it. The competition isn’t as fierce in unique industries, such as high technological products. If you’re in…
Persuasive copywriting is the unicorn of online content. It’s elusive, secretive, and mythical. People whisper about it in darkened corners and tell stories about it to their entrepreneurial children. Everyone…
For the past several years, marketers have been predicting the rise of video. Today, there’s no doubt that video has landed in a place of prominence in the world of…
“It happens to the best of us.” You’ve heard this old saying, right? Unfortunately, it proved all too true for JCPenney during this year’s Superbowl. The well-known brand inadvertently let…
Stuck on blog ideas? It happens to the best of us. Constantly coming up with new content for your website or blog can be one of the most frustrating tasks.…
So, you’ve set up a Google+ account! Now you’re on your way to legitimacy in Google’s eyes. But you’re not there yet. That’s where Google Authorship comes in. A few…
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