Copywriting Craft
The Call to Action in Copywriting: How to Create Yours
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master…
The Write Blog
Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Copywriting Craft
Writing for the Customer: The Artful Copywriter
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a…
Copywriting Craft
5 Copywriting Rules to Turn You from Hack to Writing Hacker
Everything in life or work has rules attached. Copywriting is no exception. Make no mistake: This is not an instance where breaking the rules will lead to better results. Rule-breaking…
Content Operations
Consistency Is Key for Social Media: 20-Step Management Guide
We’ve already established that going social for your business in 2014 is not a matter of if, but why. Armed with that knowledge, we thought it was only fair to…
Content Operations
Social Media: Optimizing Those Little Pictures, Posts, and Shares
You’re out there. You’re writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all…
SEO & GEO
Re: Matt Cutts, Is Guest Blogging Dead?
This is a direct reply in response to The decay and fall of guest blogging for SEO. If you’re up on the game in SEO, you know a big name…
SEO & GEO
10 SEO Predictions for 2014
Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for…
Content Strategy
20 Topic Ideas for a Steady Content Flow
A lot of content marketers and bloggers have made a firm resolve to produce more content to increase their page ranking. Smart move! As a serious blogger, you know that…
Content Operations
Content Generation: 10 Must-Read Tips for a Better Web
Anyone who has ever published a website is automatically familiar with the term “Content is King”. Lots of time, money, and effort goes into reaching top ranking on well known…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
MicrosoftMercerNordstromHenkelManpowerThe Baldwin Group