Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
We’ve shared this stat before, but it bears repeating. A Moz blog on Google Plus reported that “after Page Authority, a URL's number of Google +1s is more highly correlated…
We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O’Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year…
Search engine optimization is a bear of a topic. Many of us feel like we’re staring down a ferocious bear as we try to wrap our heads around SEO optimization…
Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description…
I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc’s blog and see his company online, Social Deviant. We were originally planning a Google Hangout,…
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master…
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a…
Everything in life or work has rules attached. Copywriting is no exception. Make no mistake: This is not an instance where breaking the rules will lead to better results. Rule-breaking…
We’ve already established that going social for your business in 2014 is not a matter of if, but why. Armed with that knowledge, we thought it was only fair to…
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