Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
By now, you’ve probably read (skimmed, noticed, you-name-it, we know you saw it…*insert wink face*) all our articles about how to create compelling content and are well on your way…
Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without…
If you “speak SEO” (for example, you already know what SERP means), then you’re familiar with on-page and off-page optimization strategies designed to bring you on page 1 in Google,…
When browsing through your Facebook and Twitter feed, you are inundated with headline after headline. Some are trying too hard and some not hard enough, but when you come across…
Back in the day, all you had to do was stuff a few keywords onto a page and you were set with the search engines. Heck, you could put nothing…
In a world where more than 80% of consumers own a smartphone, and 48% of mobile customers start product research with a search engine, it’s more important than ever to…
Have you ever played a game entitled “Good Copy, Bad Copy”? The rules are simple. Oh wait; there is actually just one rule: you have to create good copy to…
"I’m sick and tired of people saying that we put out 11 albums that sound exactly the same. In fact, we’ve put out 12 albums that sound exactly the same."…
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