Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
This post was updated in January 2019. You spend hours perfecting your web content. You create a headline that’s unique, urgent, and ultra-specific. Like Michelangelo painting the Sistine Chapel, you…
Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines…
Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that…
Are you speaking to your readers on their level, or are you going over (or under) their heads? Without understanding what grade level to write online content in for different…
Image source - Credited to DailyTech.com Net neutrality is a trending topic these days for all the right reasons. After all, what could be more important than equal access to all…
Google thinks that we are the kind of people who love surprises. We are not. At least when it comes to Search Engine Optimization (SEO) we love certainties that allow…
No matter if you're a lawyer or agricultural field surveyor, your website and your services should be worded in a way that everyone on the world wide web can read…
What do you and Tolkien have in common? While it might be tempting to answer, “nothing,” I’d encourage you to look a little deeper. Sure, Tolkien invented magical lands and…
Want to get people to read your web content? Buckle up and settle in. It’s harder than you may think. Good content that people want to read isn’t just well-written.…
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