Content Strategy
A Blogger’s Kidnapping Prank: When Viral Content Goes Too Far
Every company wants to have viral content and some may be willing to do whatever it takes. The question posed is whether or not “whatever it takes” is a good…
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Content Operations
The World’s Largest Webinar: #WLW14 with Hubspot, LinkedIN, Facebook & Twitter Leaders
Were you in the loop on the webinar that happened this Wednesday? Over 34,000 people signed up and listened in, breaking the world record for 10,899 participants, set by Hubspot…
Content Strategy
Too Much Content: Could It Happen?
Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat…
Copywriting Craft
The Terrible Typos: How They Can Impact Your Search Engine Rankings
Everyone makes them and everyone hates them. Typos are the bane of the Internet’s existence, creating turmoil for grammar Nazis and fodder for those who like to mock typos. Facebook…
Copywriting Craft
Your Essential Guide to Creating Killer Subheaders for Web Content
This post was updated in January 2019. You spend hours perfecting your web content. You create a headline that’s unique, urgent, and ultra-specific. Like Michelangelo painting the Sistine Chapel, you…
Content Operations
Press Releases: 5 Best Ways to Optimize for Google and SEO
Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines…
Copywriting Craft
5 Irresistible Copywriting Examples
Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that…
Content Operations
Successful Web Content: What Reading Levels Should You Aim for?
Are you speaking to your readers on their level, or are you going over (or under) their heads? Without understanding what grade level to write online content in for different…
Content Operations
The Web Stays Free in Europe: Net Neutrality Is Signed into Law
Image source - Credited to DailyTech.com Net neutrality is a trending topic these days for all the right reasons. After all, what could be more important than equal access to all…
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