Content Strategy
Happy 4th of July! What Barbecuing And Content Has In Common
When you think of the 4th of July, you probably think of barbecues, fireworks, and hanging out with friends. We think about what we’ll be writing and delivering to our…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
Google’s Phantom Update is the Quality Update: No More Thin Content, Quora Quality & More
Remember earlier this year when Google once again shook up content ranking as we knew it with some mysterious update they wouldn’t even admit to? Now it has a more…
Content Strategy
How Gary Vaynerchuk Wins at Marketing
Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not...) For a start, he’s a reputable entrepreneur, public speaker,…
Content Operations
How to Repurpose Your Content Correctly (Infographic)
In our infographic below, we're exploring why you should repurpose content, why Twitter should be a major focus, and six easy ways to repurpose content. Plus, four killer tools you can use. Get started on…
Content Operations
New Social Network This. Is Big: But Will It Replace Ello?
Is This. the next big thing? Or will it soon be That. social platform. You know. The one That. wasn’t as big as people thought it would be? Is This.…
SEO & GEO
Google’s Latest Update: Why Your Site Content Must Be HTTPS
Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the…
Copywriting Craft
What Fantasy Literature Can Teach You About Great Storytelling For Your Content Marketing
Content marketing is absolutely incredible when you use a story in it. A storyline gives you the ability to create excellent content whether you are writing blogs, landing pages, product…
Content Strategy
7 Ways ModCloth Is Winning at Content Marketing
If you are unaware of what ModCloth is, you must not be into old-timey, vintage women’s clothes, accessories, and home décor. But really, who isn’t? I’m going to assume that…
Copywriting Craft
9 Reasons Picking Up A Book And Reading It Today Will Help You Succeed As A Writer
There is nothing new under the sun. And guess what, I am not the first person to have said that. In fact, it was written in Biblical times by King…
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