Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Storytelling is an excellent tool to use in your content marketing strategy, giving your brand personality and connecting you with readers. It can help boost your content and shares, but…
No wordsmith is a stranger to writer’s block. The onset can be even more common when writing on assignment on a new topic. Using my “content target” concept may help.…
When it comes to writing blog content, many people dedicate a lot of their minds to writing the body of the piece. This is great because you will be able…
The world is full of great business books by awesome authors. I want to specifically look at the bookshelf of someone who's involved in marketing and business and recommend the…
Are you looking for a great, new way to help leverage your social media campaign? Of course you are, that’s why you’re reading this blog! There currently exists on the…
Creating content that converts is something every single website and business owner wants. You want people to come to your site, read your content, and click links to buy services…
Content marketing is such a fun, interesting part of creating a website that converts. It can be daunting at times, but there are some truly excellent places to garner inspiration…
Google really wants you to mind your P’s (though I guess they care nothing about your Q’s.) First there was Panda and Penguin, and now there is the Phantom. The…
You know that there is no business like show business, right? But who is to say exactly what is meant by “show business”? When you create content, you do so…
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