Content Operations
The Launch of Instagram Ads for Business
Scrolling through your Instagram account you hit on a Ben & Jerry’s photo of the most delicious ice cream you’ve ever seen. You have to have it. Now! (Warning: scrolling…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
What is The New Blogging Platform Ghost All About?
For people who want a simple, elegant blogging platform that doesn’t require them to sell their souls or become wasted apparitions of what they once were – Ghost might be…
SEO & GEO
Why Google’s Newest Panda Might Not Hit Till 2016
Anyone who is familiar with Google’s algorithm updates knows that they are extensive, frequent and often vague in terms of detail. Although Google's most recent update, Google Panda 4.2, was released in July of…
Content Operations
Facebook’s Long-Form Content Platform Is Coming, Here’s How You Can Use It
Do you want to hear something cool that is going to help you reach a wider audience? Of course! Today’s latest news involves the trusty channel Facebook. Yes, Facebook has…
SEO & GEO
How to Syndicate Without Being Duplicate: The 101 On Content Syndication
For those who don’t know, “content syndication” is the act of publishing a piece of writing multiple times in multiple locations. Keep in mind, however, that good content syndication does…
SEO & GEO
Google Has a New Look: The History Behind The Google Logo
From once-a-minute algorithm updates to sneaky little SEO switches that show up in your site analytics, Google is famous for altering its game on a near-constant basis. When it comes…
Content Strategy
Repurposing Content: Is It Still Working Today?
Annie is the Content Manager here at Express Writers, has managed multiple teams in the past, and has been a journalist and expert copywriter for years. You want to create…
Content Operations
10 Rules to Be A Successful Participant In Your Twitter Chats
Starting around June of this year, I stopped impersonating an ostrich and got my head out of the sand. I finally realized what a Twitter Chat was, how successful they…
Content Operations
50 Weak Words and Phrases To Cut Out Of Your Blogging
Could a few extra, unnecessary words in your blogs be costing you readers? We’ve all heard the commands “show, don’t tell” and “write what you know.” While these conventions are…
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