sales writing Archives

Why You Shouldn’t Make Your Copywriting About You

A successful website is one with compelling content. It showcases the brand, adds personality, and makes the reader want to stay on the site and see more. Most businesses use content as a way to fluff their own ego and talk about their products and services with buzz words in a way that brags to … Read more

Turn Up the Volume on Your Call to Action

by Adam Oakley

You’ve probably heard the term “call to action” a thousand times. Maybe you’ve even tried to write your own calls to action, but found them less than inspiring. If you’re like most marketers, you’ve often wondered if the call to action, or CTA, is just a fancy name for something that isn’t that important. The … Read more