content strategy services

Explaining Our Content Strategy Services at Express Writers (4 Ways We Can Strategize & Save You Time)

This blog was originally written in 2015 and updated in October 2019.

This will hardly come as a surprise, but we love content. ❤

Our entire business is built on content, but it goes beyond that – it’s in our blood.

We know that great content is one of the most powerful ways to grow your business, find new leads, and stand out among your competitors.

You don’t have to take our word for it, either, the numbers speak for themselves:

Great content gives your business the attention it deserves, but just publishing without a plan is hardly what we’d call a solid strategy.

What you need is a sustainable, data-driven process, that can help you grow your business and keep giving you positive results over the long term.

You need a content strategy, and that’s where we come in with our expert content strategy services.

4 Highly Recommended Content Strategy Services to Help You Create Winning Content

1. A custom editorial calendar

2. In-depth keyword research

3. Topic planning for your blog and website

4. Expert content strategy consultations

We didn’t select any of these services at random. These are many of the same processes that we used to grow Express Writers to the point where it is today (I’ll talk more about this in a second!). Now that we know what works and why, we’re ready to share these services with you to grow your own business.

To have a working and winning content strategy, you need 4 components: a custom editorial calendar, keywords researched, topics planned, and expert guidance. Get these essentials with the help of @ExpWriters. 💥 Click To Tweet

Developing the Right Content Strategy Helped Us Grow — and It Should Help You Too

Here’s how I know just how effective a well-planned content strategy can be: it’s how we grew Express Writers to the point where it is today.

It took years to figure out and, more importantly, perfect the entire process, and I didn’t want to settle for anything less than perfection.

Within 2 years of implementing our content strategy, Express Writers boomed to 6 figures and then 7 in annual recurring revenue (ARR).

We weren’t doing all that bad before, but the growth was insane, and I can boil that down to two things:

1. Our content strategy. We’re not really into creating content for content’s sake. Instead, I developed a content strategy process that focuses on high-quality, authority-level content, guided by in-depth SEO research. Once I got clear on the six areas of content strategy we needed to clarify and implement, our real content success began to happen.

(My first foray into content strategy was when I built a simple team-only inner training on content strategy, as far back as 2015. Today, I’ve taken these cores and developed them into a $1,000 course with over 100 enrolled students, and a book that tops the charts on Amazon.)

2. The amazing team we have in place. FACTS: If you want to execute a winning strategy, you need expert, talented help in your corner. 💯

At Express Writers, we’re content experts first, a team secondly — not the other way around. We love what we do, and that has always come first.

We didn’t scramble for our expert hats and then market ourselves. We earned a real status by building real skills, and THEN sold services to our clients in our agency.

Read about our standards here.

I’ve talked extensively about the content strategy we implemented to grow Express Writers. However, if I had to sum it up in a few words, it would be these.

Stop wasting time with low-effort content. Instead, put real effort into high-quality pieces and SEO.

It sounds pretty simple when you put it like that. However, the amount of research, planning, and work that goes into executing a solid content strategy is mindboggling, particularly as your website starts to grow.

Remember how I mentioned it took us years to perfect the process? And that’s coming from people that do this for a living!

We have succeeded mostly because of the content strategy we've implemented throughout the years. The lesson: Stop wasting time with low-effort content. Instead, put real effort into high-quality and your #strategy. 💯 Click To Tweet

4 Ways We Save You Some Serious Time and Trouble with Our Expert Content Strategy Services

You already understand the sheer power of content when it comes to growing an online business, so let’s talk about how we can help you.

1. We Put Together a Custom Editorial Calendar that Fits Your Goals (📌It’s a Must-Have!)

You want your website to rank for as many keywords as possible, which means you need content.

A lot of websites focus on putting out as much content as possible at a breakneck pace, but that’s not a winning strategy. What you need is a plan and, as simple as it may sound, a calendar.

That means a week-by-week plan that outlines the content you’re going to publish. That way, you have a bird’s-eye view of what topics you’re going to target and when.

Here’s how it works: You tell us what your niche is, what your business is about, and what sets you apart. Our crack content strategists do their research, and here’s what you get:

  • A two-month editorial calendar, including perfect-fit keywords and topics your audience will love.
  • Tentative schedule dates designed to maximize the returns on your content.
  • An easy-to-understand report using an Excel template.

Those are the basics, but all our services also include plenty of extras. Our editorial calendars also include lists of influencers we recommend you engage within your niche, BuzzSumo content analysis reports, and an evergreen guide on the metrics we use.

Every single editorial calendar we send is put together by our team of content strategists. We use industry-leading software to help you make smart content decisions, but behind the curtain, it’s all humans.

Here’s a sneak peek at one we built for our clients in the clothing/retail industry.

Two months is the minimum we offer for our editorial calendar services because simply put, it’s the shortest period in which you can start seeing tangible growth. Content marketing is all about the long term, hence the calendar approach!

2. We Tackle Keyword Research for You (Using Industry Leading Software)

Do you want to know the secret behind websites that get dozens of thousands of visitors and shares on every article they publish?

Not a single page or blog goes live that doesn’t have a ton of research behind it.

If you want search engines to give your content the love and attention it deserves, you need to play by their rules. That means figuring out which keywords have the best potential ROI and using that information to drive your content decisions.

There are a lot of tools you can use when it comes to keyword research, and our team of content strategists uses the best software in the industry, including SEMrush and Mangools’ KWFinder. We spend the hours you don’t have to, to find amazing keywords that will help your content go to the next level.

Here’s what our keyword research services for blogs and websites get you:

  • Keyword research for blogs: You get a full SEMrush report that includes our top 15 keyword choices that can get you the best results for your blog. On top of that, we also include up to 200 additional keyword opportunities you should explore, as well as up to 3 headline suggestions for potential topics.
  • Keyword research for the web: Keyword research isn’t just for blogs, and our keyword research service for websites get you a report on 10 high-ROI keywords you should explore with your copy. You also get up to 200 high-potential keyword suggestions.

For both those content strategy services, you can let us know if you want your content strategists to focus on specific regions or audiences from around the world.

3. We Come Up with (and Plan) Topics for Your Blog and Website

If you like to keep things simple, we can start off by researching the best potential keyword for one (1) piece of content for your blog.

Our goal with this service is to find the keyword with the best potential ROI for your business. Then we come up with a killer content idea built around that keyword, including a headline designed to get attention.

One perfect topic at the right time can have a significant impact on your business. If you want to hire us to come up with multiple topics for your blog and website, we’ll put them together for you using one of our custom editorial calendars. That way, you can see how the whole content strategy comes together over the long term.

4. We Plan and Go Over Your Content Strategy (Via Live Calls)

A big part of a successful content strategy comes down to research and numbers.

We use the best possible tools and services to see where the data leads us, and we use our expertise to help you make the best decisions based on that data.

However, numbers alone often don’t paint a full picture. That’s why we’re also happy to hop on a call via Hangouts or Zoom to answer any questions you might have.

If you’re not sure where to begin, a call is a great place to start. You get to talk with one of our content strategists and ask any questions you might have regarding topic suggestions, concerns about your overall strategy, reviewing your content, and more.

I personally train every single member of our content strategy team, so when you hop on a call with one of them, I know you’re in good hands!

Let’s Implement a Winning Content Strategy Together

Creating and publishing industry-leading content is no small feat.

Now imagine how much work it takes to do it week after week, for years at a time.

It’s a lot of effort, but implementing a well-planned content strategy has the potential to elevate your business to the next level.

All you need is a great team in your corner.

Creating and publishing industry-leading content is no small feat. It’s a lot of effort, but implementing a well-planned content strategy has the potential to elevate your business to the next level. 💥 Read more about how we help: Click To Tweet

If you’re ready to start planning a long-term content strategy, check out the individual content strategy services we offer, and let’s get the ball rolling!

new at express writers services

This October at Express Writers: Expanded Team, Two New Services

Hi, blog readers!

Happy October, and thanks for joining me today…you’re in for some fun stuff.

First up, I’m sharing all about the staff changes and implementations we’ve done here at Express Writers this month.

Next, it’s all about the super cool new services launched today in the Content Shop!


express writers new services

New Staff Members & Improved Quality Processes

This month, at Express Writers, we’ve been through some serious changes…although it’s been an absolutely crazy month, we’re ending on a very strong note.

For the past three weeks, I’ve been busy prepping and training our writers and managers for our two new services that are now live today in the Content Shop, Authority Content & Case Study Creation. The training I wrote and put out for Authority Content is super detailed – over 20 pages of exclusive, directional content that you won’t find anywhere else. I’ve worked one-on-one with our case study specialist, an inbound marketing expert, to craft the perfect case study for us before we started formulating how to sell it.

So, needless to say, I’m super excited about these two new high-ROI, turnkey content marketing services–read below for more details on both.

And, this month, we’ve been on-boarding and training new faces in the management staff to support the volume of incoming client inquiries and high-level project support. It’s been extremely hard to find reliable, high quality team members in the staff that can fully pass our rigorous tests and nail every part of the process, and be in our team every day working hard. We’ve had several people in staff come and go this year, who weren’t devoted to performance and the hard work it takes to survive in this industry.

It’s taken us a while to find the right people, but we’ve been able to onboard a fully dedicated staff editor for large projects ($8,000+ per month client spend), and a dedicated WordPress posting editor, besides our regular editing team. Bringing in a wealth of experience on all fronts, our new editors have our quality at heart!

Earlier, in September, I had the honor of hiring the talented Tara Clapper, who comes from SEMrush and brings a wealth in years of content marketing experience to Express Writers, from knowing the ins and outs of online content strategy to hosting webinars and networking at events. Tara has been very successful at helping us on the editing team and giving our clients spectacular insights for their content success.

Janeka, one of our social media experts, was recently multi-tasked with the role of Content Support Specialist, and she’s been rocking it out.

new faces in the staff october

New Logo & Content Shop Icons

As most of you know, we’re on the verge of a major relaunch we’ve been building for 1+ year: a custom developed Content Shop and teamroom. Till then, we decided to run with some major brand improvements early!

instagram-logoOur new logo is an expression of how our brand has truly taken flight this year, despite all the difficulties in our way. ✈️ As a content agency, we are constantly evolving, adapting, and growing. Writing is a skill that takes great mentoring and lots of practice to perfect. That is what we believe in, and our goal and mission as a content writing agency. This year, we’ve never been more focused on our mission and more capable of delivering amazing quality – the content that 2016 marketers need. It was time to take our paper plane and let it fly!

New look in the content shop: 40+ brand new icons for each of our services, shaped and colored in the flat, poly style of design that our new logo is in. Our designer rocked these out in less than a week!

Other fun stuff: we’re going to be hitting up the Search Engine Journal Summit in New York City on November 2: my CTO Josh, Tara, myself, and our SME Krystal! (Want 15% off tickets and a chance to get a copy of my book for free? Check out the details here!) Come say hi if you’re in the area. We’d love to meet you!

Now… ready to hear about our new services that went live today?

express writers new services october

What Are the Two New Writing Services at Express Writers This October?

Let me start the new product discussion (yay!) by asking you a question…

Does there ever come a time when you write, create, publish, publish, rinse, repeat…

And you stand back and realize:

Where is the ROI in all this content that I put out?

There’s so much information out there about how to do it. More content, not less… but hey, let’s not forget quality over quantity

How do you trim the fat?

Create powerful, effective, meaningful content that WILL get ranked well and read, shared by real people who actually got something from your content?

There’s only one way: by creating the most authoritative piece on the subject.

But that means a ton (and I mean a ton) of work has to go into it.

First, you have to research to find your perfect low competition, high volume long-tail keyword before you even write it.

Second, you have to write an authoritative, expert, long-form post (1,500-3,000 words is what Google ranks the most) that nails the specifics of what the topic should give the reader, and is written in an engaging, readable, optimized style.

Thirdly: you’ll need to create custom graphics and visuals for your long-form piece to represent the key points, and finally, a feature graphic branded to you that will go with it everywhere on social media.

The Answer to Your Most In-Depth, Amazing Content Need: Authority Content

I took those points into consideration, picked the best four writers out of my team of over 50, and over the past month I sat down and created a workflow process where we nail all three of those points, called Authority Content. You know what? The workflow means four people are involved in creating one post.

That’s what it looks like nowadays when you want to nail content.

Be the biggest name in the book.

Outshine every other result in the SERPs and be THE result people WANT to click on…

And when they click through, present them with the content piece that answers every question they had on the topic.

Then, and only then, do you truly get ROI for your content.

Why create if you’re just adding to the noise?

Enter Authority Content.

Launched TODAY live in the Content Shop, I’m excited to offer a content product where I’m so sure we’ll nail the topic you want us to research and create an authoritative piece for, that your money will be given back if we don’t.

This month, I sat down, picked the best four writers out of my team of over 50 creators, and wrote a workflow process and extensive guides where we nail all three of those points. (I even created a five-point structure for winning at every single intro.) Then, I mentored my best writers on the process I wrote, tested them, and trained other team members for the other parts of the process (designing custom graphs, researching the keywords). I was hoping to launch it this week, but the quality process took longer than I expected: and today, it’s live!

You know what?

Four people from my team will be involved in creating one piece of authoritative content. Not counting editors. (Yes, they’re involved.)

Here’s a preview of the input form for Authority Content (activates as soon as the order is placed in the Shop, click the + to expand.)

See an example of an authoritative post on our site!

Second Product Out Today: Case Study Writing & Design (A Full Package)

A content type that is worth every penny of your time and money to invest in is case studies.

And, they’re a hot ticket item in content marketing, if done correctly.

You basically take a happy client of yours, create their story, and repurpose it as content that will sell your leads on why you.

You’ll need to interview your case study participant: if possible, get a direct quote. Take all the information and copywrite a beautiful, flowing case study with actual data. Then design it into a PDF for marketing; create a landing page where people can access it; and, if you really want to go places, write a blog story around it with a link to the downloadable resource.

Everything I just outlined is part of the process in how we create case studies. We have an exclusive, inbound marketing certified copywriter ready to interview and write; and our team designer that will put the PDF together in a beautiful design.

Our new case study service, live in the Shop, offers four services in one product:

  • Copywritten case study page (landing page)
  • Designed PDF (perfect for your marketing materials)
  • AND a short story blog about the success you had with your clients.
  • We even take care of approaching and interviewing your client participant, included in the cost and perfect if you don’t have the data or time to grab a direct quote (we’ll professionally represent you!).

Here’s a preview of the input form that’s live and ready to go as soon as Authority Content is purchased in the Shop (click the + to expand.)

See an example of a fully designed Case Study live on our site!

That’s It, Folks!

Convinced yet?

Go check out Authority Content in the Content Shop…

and Case Studies, here.

Thoughts, feedback or suggestions? Let us know in the comments!

online content strategy