This blog was updated in October 2019.
This will hardly come as a surprise, but we love content. ❤
Our entire business is built on content, but it goes beyond that – it’s in our blood.
We know that great content is one of the most powerful ways to grow your business, find new leads, and stand out among your competitors.
You don’t have to take our word for it, either, the numbers speak for themselves:
- 71% of all B2B buyers read (multiple) blogs when making decisions.
- B2B companies with a smart content strategy generate 67% more leads than their competitors.
- Websites that blog regularly have (on average) 434% more indexed pages in Google.
Great content gives your business the attention it deserves, but just publishing without a plan is hardly what we’d call a solid strategy.
What you need is a sustainable, data-driven process, that can help you grow your business and keep giving you positive results over the long term.
You need a content strategy, and that’s where we come in with our expert content strategy services.
4 Highly Recommended Content Strategy Services to Help You Create Winning Content
1. A custom editorial calendar
2. In-depth keyword research
3. Topic planning for your blog and website
4. Expert content strategy consultations
We didn’t select any of these services at random. These are many of the same processes that we used to grow Express Writers to the point where it is today (I’ll talk more about this in a second!). Now that we know what works and why, we’re ready to share these services with you to grow your own business.
To have a working and winning content strategy, you need 4 components: a custom editorial calendar, keywords researched, topics planned, and expert guidance. Get these essentials with the help of @ExpWriters. ? Click To Tweet
Developing the Right Content Strategy Helped Us Grow — and It Should Help You Too
Here’s how I know just how effective a well-planned content strategy can be: it’s how we grew Express Writers to the point where it is today.
It took years to figure out and, more importantly, perfect the entire process, and I didn’t want to settle for anything less than perfection.
Within 2 years of implementing our content strategy, Express Writers boomed to 6 figures and then 7 in annual recurring revenue (ARR).
We weren’t doing all that bad before, but the growth was insane, and I can boil that down to two things:
1. Our content strategy. We’re not really into creating content for content’s sake. Instead, I developed a content strategy process that focuses on high-quality, authority-level content, guided by in-depth SEO research. Once I got clear on the six areas of content strategy we needed to clarify and implement, our real content success began to happen.
(My first foray into content strategy was when I built a simple team-only inner training on content strategy, as far back as 2015. Today, I’ve taken these cores and developed them into a $1,000 course with over 100 enrolled students, and a book that tops the charts on Amazon.)
2. The amazing team we have in place. FACTS: If you want to execute a winning strategy, you need expert, talented help in your corner. ?
At Express Writers, we’re content experts first, a team secondly — not the other way around. We love what we do, and that has always come first.
We didn’t scramble for our expert hats and then market ourselves. We earned a real status by building real skills, and THEN sold services to our clients in our agency.
Read about our standards here.
I’ve talked extensively about the content strategy we implemented to grow Express Writers. However, if I had to sum it up in a few words, it would be these.
Stop wasting time with low-effort content. Instead, put real effort into high-quality pieces and SEO.
It sounds pretty simple when you put it like that. However, the amount of research, planning, and work that goes into executing a solid content strategy is mindboggling, particularly as your website starts to grow.
Remember how I mentioned it took us years to perfect the process? And that’s coming from people that do this for a living!We have succeeded mostly because of the content strategy we've implemented throughout the years. The lesson: Stop wasting time with low-effort content. Instead, put real effort into high-quality and your #strategy. ? Click To Tweet
4 Ways We Save You Some Serious Time and Trouble with Our Expert Content Strategy Services
You already understand the sheer power of content when it comes to growing an online business, so let’s talk about how we can help you.
1. We Put Together a Custom Editorial Calendar that Fits Your Goals (?It’s a Must-Have!)
You want your website to rank for as many keywords as possible, which means you need content.
A lot of websites focus on putting out as much content as possible at a breakneck pace, but that’s not a winning strategy. What you need is a plan and, as simple as it may sound, a calendar.
That means a week-by-week plan that outlines the content you’re going to publish. That way, you have a bird’s-eye view of what topics you’re going to target and when.
Here’s how it works: You tell us what your niche is, what your business is about, and what sets you apart. Our crack content strategists do their research, and here’s what you get:
- A two-month editorial calendar, including perfect-fit keywords and topics your audience will love.
- Tentative schedule dates designed to maximize the returns on your content.
- An easy-to-understand report using an Excel template.
Those are the basics, but all our services also include plenty of extras. Our editorial calendars also include lists of influencers we recommend you engage within your niche, BuzzSumo content analysis reports, and an evergreen guide on the metrics we use.
Every single editorial calendar we send is put together by our team of content strategists. We use industry-leading software to help you make smart content decisions, but behind the curtain, it’s all humans.
Here’s a sneak peek at one we built for our clients in the clothing/retail industry.
Two months is the minimum we offer for our editorial calendar services because simply put, it’s the shortest period in which you can start seeing tangible growth. Content marketing is all about the long term, hence the calendar approach!
2. We Tackle Keyword Research for You (Using Industry Leading Software)
Do you want to know the secret behind websites that get dozens of thousands of visitors and shares on every article they publish?
Not a single page or blog goes live that doesn’t have a ton of research behind it.
If you want search engines to give your content the love and attention it deserves, you need to play by their rules. That means figuring out which keywords have the best potential ROI and using that information to drive your content decisions.
There are a lot of tools you can use when it comes to keyword research, and our team of content strategists uses the best software in the industry, including SEMrush and Mangools’ KWFinder. We spend the hours you don’t have to, to find amazing keywords that will help your content go to the next level.
Here’s what our keyword research services for blogs and websites get you:
- Keyword research for blogs: You get a full SEMrush report that includes our top 15 keyword choices that can get you the best results for your blog. On top of that, we also include up to 200 additional keyword opportunities you should explore, as well as up to 3 headline suggestions for potential topics.
- Keyword research for the web: Keyword research isn’t just for blogs, and our keyword research service for websites get you a report on 10 high-ROI keywords you should explore with your copy. You also get up to 200 high-potential keyword suggestions.
For both those content strategy services, you can let us know if you want your content strategists to focus on specific regions or audiences from around the world.
3. We Come Up with (and Plan) Topics for Your Blog and Website
If you like to keep things simple, we can start off by researching the best potential keyword for one (1) piece of content for your blog.
Our goal with this service is to find the keyword with the best potential ROI for your business. Then we come up with a killer content idea built around that keyword, including a headline designed to get attention.
One perfect topic at the right time can have a significant impact on your business. If you want to hire us to come up with multiple topics for your blog and website, we’ll put them together for you using one of our custom editorial calendars. That way, you can see how the whole content strategy comes together over the long term.
4. We Plan and Go Over Your Content Strategy (Via Live Calls)
A big part of a successful content strategy comes down to research and numbers.
We use the best possible tools and services to see where the data leads us, and we use our expertise to help you make the best decisions based on that data.
However, numbers alone often don’t paint a full picture. That’s why we’re also happy to hop on a call via Hangouts or Zoom to answer any questions you might have.
If you’re not sure where to begin, a call is a great place to start. You get to talk with one of our content strategists and ask any questions you might have regarding topic suggestions, concerns about your overall strategy, reviewing your content, and more.
I personally train every single member of our content strategy team, so when you hop on a call with one of them, I know you’re in good hands!
Let’s Implement a Winning Content Strategy Together
Creating and publishing industry-leading content is no small feat.
Now imagine how much work it takes to do it week after week, for years at a time.
It’s a lot of effort, but implementing a well-planned content strategy has the potential to elevate your business to the next level.
All you need is a great team in your corner.Creating and publishing industry-leading content is no small feat. It’s a lot of effort, but implementing a well-planned content strategy has the potential to elevate your business to the next level. ? Read more about how we help: Click To Tweet
If you’re ready to start planning a long-term content strategy, check out the individual content strategy services we offer, and let’s get the ball rolling!