cost of bad writing Archives

The Cost of Bad Writing: Why Companies Spend $3B a Year on Writing Errors

Sure, good writing is essential for writers. What about everyone else? It can’t be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical skill for anyone — especially those in business. The true cost of bad writing is lost profit, pure and simple. Not only has poor writing … Read more

What Bad Writing is Costing You & Your Brand

by Adam Oakley

Bad writing in business copy is obnoxiously easy to find. Most people simply don’t have the training or the experience to write well-tuned, well-read phrases. I’m not just talking about proper grammar or spelling. I’m talking about clear, concise sentences that are a breeze to read. For those kinds of sentences, you need a Writer with … Read more